Sr. Brand Manager Presciption Diet LATAM

The Sr Prescription Diet Brand Manager is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.

What You Will Do:

• Align and implement omni-channel marketing, communication and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth

• Identify issues / opportunities, analysis and propose action plans to achieve brand & business objectives

• Product portfolio management for key therapeutic nutrition categories

• Lead new product launches, re-launches, and updates

• Support P&L and A&P budget management

• Participate in strategic brand planning and overall brand communications plans

• Gain management alignment to brand strategies and go-to-market plans

• Develop and lead omni-channel execution and go-to-market strategies for new product launches/relaunches, quarterly tentpole activations, key growth categories and strategic business initiatives

• Monitor media campaigns across traditional and digital platforms

• Develop & align strategic 6P marketing plans and important metrics

• Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution

• Develop and lead brand presence at veterinary conferences

• Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing programs

Education/ Experience Requirements

• Bachelor´s Degree

• 6+ years of experience in brand marketing, retail marketing, trade marketing, Critical thinking & problem solving.

• Strong analytical skills and capability to uncover measurable insights in large datasets

• Excellent project management skills, with the ability to lead multiple projects simultaneously

• Experience with Marketing, Branding, Digital/eComm marketing (paid search, digital display, social, etc)

• Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment

• Advanced english level