Sr Channel Sales Representative
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Channel Sales Representative based in United States.
This role is responsible for driving revenue and profitability through strategic reseller and channel partnerships across the Northeast.
You will build and strengthen relationships with wholesalers, distributors, resellers, and other key channel partners.
The position combines strategic account development with hands-on sales execution, partner education, and market expansion.
You will develop short- and long-term channel strategies designed to improve partner performance and customer engagement.
Through technical presentations, business reviews, and ongoing collaboration, you will help partners understand and effectively position a broad portfolio of products and solutions.
You will also monitor competitive activity and market trends while identifying new opportunities to accelerate growth.
The territory covers Washington, D.C., Maryland, Pennsylvania, New York, Vermont, New Hampshire, Connecticut, and Maine, with preference for candidates located centrally within the Northeast to support efficient travel.
Accountabilities
- Drive the sale of products, systems, and services through wholesalers, distributors, resellers, and other channel partners to achieve sales and profitability objectives.
- Identify, engage, and develop relationships with key and strategic channel partners across the assigned Northeast territory.
- Develop and execute short- and long-term channel strategies that strengthen partner performance, expand market reach, and support revenue growth.
- Build strong customer and reseller relationships by serving as a trusted sales and business partner to channel organizations.
- Foster reseller satisfaction, engagement, and performance through regular communication, account management, and strategic support.
- Educate channel partners and customers on product capabilities and value propositions through technical presentations, training sessions, and other sales enablement activities.
- Conduct regular business reviews with partners to assess performance, review opportunities, address challenges, and establish action plans.
- Maintain accurate opportunity pipelines and provide timely reports, forecasts, and status updates on channel activities and sales opportunities.
- Analyze competitive intelligence, market trends, customer needs, and channel dynamics to identify growth opportunities and inform sales strategies.
- Develop initiatives that increase partner adoption and utilization of the organization’s e-commerce portal and digital sales channels.
- Collaborate with internal stakeholders to ensure channel partners receive the resources, information, and support needed to successfully grow the business.
- Travel throughout the assigned territory as needed to support partners, conduct meetings, deliver presentations, and develop new business opportunities.
- Proven experience in channel sales, partner management, distribution sales, or a related B2B sales environment.
- Demonstrated ability to develop and maintain productive relationships with wholesalers, distributors, resellers, and strategic business partners.
- Strong understanding of channel sales strategies, partner development, account management, and revenue growth.
- Ability to identify strategic opportunities and translate market trends, competitive intelligence, and customer needs into actionable sales plans.
- Strong presentation and communication skills, with the ability to explain technical products and solutions clearly to different audiences.
- Experience conducting business reviews, managing sales pipelines, tracking opportunities, and reporting on partner performance.
- Strong negotiation, relationship-building, and consultative selling skills.
- Ability to work independently while collaborating effectively with internal teams and external channel partners.
- Commercially minded, proactive, and results-oriented approach with a strong focus on achieving sales and profitability targets.
- Comfortable using digital sales tools and e-commerce platforms to support channel growth.
- Strong organizational and time-management skills, with the ability to manage multiple partners, opportunities, and priorities simultaneously.
- Willingness and ability to travel throughout the assigned Northeast territory.
- Candidates must reside in Washington, D.C., Maryland, Pennsylvania, New York, Vermont, New Hampshire, Connecticut, or Maine, with a centrally located Northeast position preferred for travel efficiency.
- Opportunity to drive growth through strategic channel partnerships across a multi-state Northeast territory.
- Exposure to a broad portfolio of products, systems, and services within a channel-focused sales environment.
- Opportunity to build relationships with wholesalers, distributors, resellers, and strategic partners.
- Significant autonomy in developing territory and channel strategies.
- Opportunities to deliver technical presentations, lead business reviews, and influence partner success.
- Dynamic sales environment focused on revenue growth, customer relationships, and market expansion.
- Opportunity to leverage competitive intelligence, market insights, and digital commerce to identify new business opportunities.
- Travel-based role providing broad exposure to customers and partners across the Northeast.