Sr. Content Strategist, Amazon Music Brand and Copy Strategy
Summary
Leads brand voice and copy strategy for Amazon Music, crafting AI-driven messaging frameworks and scalable UX writing systems to improve customer experience across platforms.
As the Sr. Content Strategist, you will work cross-functionally with a talented team of product and voice designers, marketing managers, engineers and product managers to help shape the overall customer experience through customer-friendly, AI-forward solutions across platforms and touch points. You will develop copy and brand voice strategies based on scalable messaging frameworks that drive clarity for our customers and consistency in tone of voice. Your rock-solid presentation skills and enthusiasm will sell ideas through the lens of strategy and creativity while you use data and insights to drive the best results and continually improve the customer experience.
Key job responsibilities
Define, test and iterate copy across a variety of touch points and aspects of the customer experience, including voice interactions
Anticipate customer needs and write innovative and simplified solutions
Use UX best practices, brand guidelines, research and data to establish and evolve scalable copy systems that drive consistency
Partner closely with the Product and Tech teams on both long-term projects and short-term needs
Develop prompt training resources and evaluation tools for AI products and features
Drive the adoption of UX writing tools, frameworks, and guidelines
Present and lead conversations about projects, issues, solutions, and product strategy to leadership and stakeholders
About the team
The Brand and Copy Strategy team, embedded within the Design and Creative organization, is focused on how Amazon Music comes to life through bar-raising messaging grounded in strategic thinking ensuring our brand personality and tone of voice is expressed across a wide range of channels and platforms. Joining the team at this time is an opportunity to have a high degree of ownership over how we form relationships with fans, and how we show up and become known in music culture. We collaborate regularly with Brand Design and the Creative Studio as well as cross-channel creatives and business stakeholders with the primary objective of setting the standard for expression of the Amazon Music brand.
Key job responsibilities
Define, test and iterate copy across a variety of touch points and aspects of the customer experience, including voice interactions
Anticipate customer needs and write innovative and simplified solutions
Use UX best practices, brand guidelines, research and data to establish and evolve scalable copy systems that drive consistency
Partner closely with the Product and Tech teams on both long-term projects and short-term needs
Develop prompt training resources and evaluation tools for AI products and features
Drive the adoption of UX writing tools, frameworks, and guidelines
Present and lead conversations about projects, issues, solutions, and product strategy to leadership and stakeholders
About the team
The Brand and Copy Strategy team, embedded within the Design and Creative organization, is focused on how Amazon Music comes to life through bar-raising messaging grounded in strategic thinking ensuring our brand personality and tone of voice is expressed across a wide range of channels and platforms. Joining the team at this time is an opportunity to have a high degree of ownership over how we form relationships with fans, and how we show up and become known in music culture. We collaborate regularly with Brand Design and the Creative Studio as well as cross-channel creatives and business stakeholders with the primary objective of setting the standard for expression of the Amazon Music brand.