Sr Copywriter

About Luxehouze
Luxehouze is a fast-growing omnichannel luxury marketplace operating across Indonesia and Singapore, serving high-value customers in watches, fashion, and beauty. We operate in an environment where trust, speed and excellence matter, and where outcomes matter more than activity.

We are looking for a POSITION, who takes responsibility naturally, thinks in outcomes and wants to build, improve, and scale — not just “execute tasks.”

What Will Be Challenging
Please read this carefully - it’s here to help you self-select.

• Expectations are high and visible

• Problems may be ambiguous and fast-moving

• Priorities can change as the business scales

• Feedback is direct and frequent

• Performance is measured by results, not intentions

• If you require rigid structure, narrow scope, or close supervision to perform well, this environment may not be a good fit.

Responsibilities:

● Develop, write, and refine compelling copy across multiple channels, including brand

campaigns, website content, social media, digital ads, CRM, event communications, and

editorial articles.

● Translate marketing briefs into persuasive, engaging, and conversion-driven copy while

maintaining a consistent brand voice across all customer touchpoints.

● Lead copy development for integrated marketing campaigns, ensuring messaging aligns

with business objectives, audience insights, and brand positioning.

● Review, edit, and proofread content to ensure clarity, accuracy, consistency, and high

editorial standards before publication.

● Partner closely with Brand, Creative Design, Social Media, Performance Marketing, CRM,

and other cross-functional teams to develop cohesive campaign messaging.

● Contribute strategic ideas during campaign planning, content ideation, and creative

brainstorming sessions.

● Ensure all copy adheres to brand guidelines, tone of voice, and communication standards

while adapting messaging for different platforms and audiences.

● Conduct research on luxury industry trends, consumer behavior, competitors, and cultural

moments to create relevant and impactful storytelling for watches, bags, jewelry, and

beauty categories.

● Leverage AI writing tools and project management platforms (such as Trello) to improve

productivity, collaboration, and content quality while maintaining strong editorial

judgment.

● Manage multiple copywriting projects simultaneously, prioritize deadlines, and deliver

high-quality work in a fast-paced environment.

● Mentor junior copywriters by providing constructive feedback, reviewing copy, and sharing

best practices to elevate overall team quality.

● Continuously evaluate content performance and apply insights to optimize messaging,

engagement, and conversion across channels.

Requirement & Qualifications:

● 5-7 years of handling copywriter

● Passion for writing and strong writing skills in both English and Indonesian, with attention

to detail and the ability to follow brand tone and guidelines.

● Curious, fast learner, and proactive in asking the right questions to move tasks forward.

● Detail-oriented with a keen eye for grammar, flow, and clarity.

● Open-minded and responsive to feedback, with the ability to apply suggestions

constructively.

● Ability to manage multiple tasks and deadlines, showing reliability and accountability.

● Familiarity with Trello and AI writing tools (ChatGPT,etc.) is a plus.

● Previous internship or project experience in copywriting or content creation is preferred,

but fresh learners with potential are welcome.

● Eagerness to learn about brand tone of voice and maintain consistency in copywriting

style.