Sr. Digital Marketing Specialist, eCommerce Product Enablement

When you join Kohler, you can make your mark on an iconic brand. Together, we challenge the status quo, stretch our imaginations, put ideas to the test, and demand better for ourselves, our customers, and each other. Join our community of creators and difference makers to build a career of impact.

Location: Onsite, 4 days per week – Kohler, WIOpportunityThe Sr. Digital Marketing Specialist – eCommerce Product Enablement drives excellence in how Kohler brings products to market across the entire digital shelf spanning Kohler-owned sites, retailer sites, and marketplace platforms.This role leads the operational backbone of digital product readiness, availability, and fulfillment ensuring every product is accurate, enabled, in stock, and ready to transact wherever customers shop. They play a pivotal role in accelerating new product launches, increasing direct fulfillment capabilities, and enabling emerging connected commerce experiences such as social selling, CostcoNext, and agentic-assisted sales.By improving processes, alignment, and visibility, this role helps Kohler strengthen both speed to market and long-term digital scalability.Primary ResponsibilitiesNew Product Launch Efficiency & Speed-to-MarketLead cross-functional coordination for new product launches (NPLs) across owned, retailer, and marketplace digital channels.Develop and operationalize standardized launch frameworks that ensure complete, accurate, and on-time product activation across the digital shelf.Improve collaboration between Product Management, Category, Supply Chain, Channel Marketing, and Digital Merchandising to eliminate friction and rework.Create readiness dashboards and launch scorecards tracking timing, content accuracy, and digital activation status.Implement process improvements and automation that shorten launch cycle times and increase launch success rates.Product Availability, Direct Fulfillment & Inventory OptimizationPartner with Category Management and Supply Chain to increase direct fulfillment capabilities (1P and 3P models) for eCommerce-eligible SKUs.Identify, scope, and execute opportunities to expand Kohler’s direct-to-consumer and drop-ship programs across retailer and marketplace ecosystems.Monitor and optimize in-stock rates for key digital SKUs, ensuring alignment between sales priorities, promotional plans, and inventory positioning.Support digital inventory visibility tools that connect product readiness with demand forecasting and fulfillment planning.Connected Commerce EnablementCollaborate with internal and external teams to activate new eCommerce capabilities that connect channels and customers, including social selling, CostcoNext, and agentic/AI-enabled selling models.Support testing and rollout of new digital transaction paths that extend Kohler’s presence into emerging digital ecosystems.Partner with IT, Channel Marketing, and Retail teams to integrate fulfillment, content, and data workflows supporting connected commerce growth.Document and share best practices to scale new capability pilots into sustainable, repeatable programs.Cross-Functional Collaboration & Process LeadershipLead alignment sessions and readiness reviews across Marketing, Sales, Supply Chain, and Operations to ensure launch readiness and fulfillment visibility.Build clear governance and ownership for product data, imagery, pricing, and readiness milestones.Partner with the Digital Shelf Analytics and AI Enablement teams to establish proactive tracking and predictive readiness insights.Serve as a catalyst for continuous improvement—identifying root causes of inefficiency and implementing corrective actions.Reporting, Insights & Continuous ImprovementDevelop and maintain dashboards tracking:New product launch on-time rate and setup accuracySKU readiness and data completenessIn-stock rates across retail and marketplace platformsDirect-fulfillment adoption and revenue contributionReport results monthly to leadership with actionable insights and recommendations to improve execution speed and reliability.Use analytics to forecast demand, prioritize high-impact products, and support data-driven decision making.





The actual base salary offered to a candidate may be higher than the approved range. This will vary depending on a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus and a special project incentive.

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing and help you be your best. It’s a workplace that works—for you, your family, and your lifestyle. You are eligible for our total rewards package on Day 1 of your employment, including medical, dental, vision, disability and life insurance; mental health and care resources; pension and 401k plan with company match; paid time off and volunteer time off; paid maternity and paternity leave; tuition assistance; and associate discounts on a variety of Kohler products and services.

It is the policy of Kohler Co. to provide equal employment opportunity to all individuals regardless of their race, creed, color, religion, sex, age, national origin, disabilities, veteran status, marital status, sexual orientation, gender identity or expression, military status or any other characteristic protected by federal, state or local laws. We are strongly committed to this policy and believe in the concept and spirit of the law. Kohler Co. is committed to assuring that: All recruiting, hiring, training, promotion, compensation, and other employment related programs and processes are provided fairly to all persons on an equal opportunity basis without regard to any characteristic protected by law; Employment decisions are based on merit and the principles of equal opportunity; Its applicants and associates with disabilities have equal access to its employment processes, including those implemented through information and communication technologies. When requested and possible, Kohler Co. will provide reasonable accommodation to ensure qualified applicants and associates with disabilities receive equal employment opportunity in the operation of employment policies and processes. In addition, Kohler Co. complies with the Pregnant Workers Fairness Act (PWFA). It will provide reasonable accommodations to qualified applicants and associates to accommodate known limitations related to pregnancy, childbirth, or related medical conditions; It will provide reasonable accommodations for religious beliefs or practices where appropriate and in accordance with applicable law; an Associates and applicants will not be subjected to retaliation, harassment, intimidation, threats, coercion, or discrimination because they have exercised any right protected by law. Kohler Co. believes in and practices equal opportunity. The Assistant General Counsel, Employment & Compliance, serves as the Equal Opportunity Coordinator for Kohler Co., and has overall responsibility for assuring compliance with this Policy. All associates are expected to support and uphold this policy. Kohler Co. maintains Affirmative Action Plans as required by and in accordance with applicable law. Any questions regarding the Plans should be directed to the Assistant General Counsel, Employment & Compliance.