Sr Director, Brand Finance

Utz Quality Foods is currently seeking a Senior Director, Brand Finance to be a strategic partner with the Marketing and Brand teams, driving financial leadership across brand portfolio management, innovation investment, media and marketing effectiveness, and long-term value creation. This role is responsible for leading all financial aspects of brand performance, ensuring rigorous return-on-investment analysis, and providing forward-looking insights that shape portfolio strategy and brand-level decision-making. The Senior Director collaborates cross-functionally with Marketing, Innovation, R&D, Sales, and Executive Leadership to align brand strategies with financial targets, accelerate profitable growth, and support enterprise priorities.

Key Responsibilities

• Partner with Marketing and Innovation leaders to guide brand portfolio decisions, including investment allocation, pricing architecture, brand equity valuation, and product lifecycle management.
• Evaluate and optimize marketing and advertising spend to maximize ROI; lead performance tracking of media campaigns, promotional programs, and brand activations.
• Lead financial modeling and valuation for new product development, line extensions, and packaging innovation; ensure alignment with growth targets and profitability thresholds.
• Oversee financial planning and forecasting for assigned brands, including gross margin management, marketing spend, and SG&A impact.
• Lead long-range brand financial planning, aligning strategic growth initiatives with financial outcomes and corporate objectives.
• Create and maintain KPI dashboards and executive scorecards to measure brand health, category share, and financial performance.
• Serve as the finance lead across cross-functional teams, influencing key decisions related to pricing, promotion, innovation, and media strategy.
• Build robust financial models and business cases for marketing campaigns, new product introductions, and strategic initiatives.
• Lead and mentor a high-performing team of finance professionals, fostering a culture of insight-driven decision-making and continuous improvement.
• Present clear, concise financial recommendations to senior leadership and participate in key brand and business reviews.

Knowledge, Skills, and Abilities

• Bachelor’s degree in Finance, Accounting, Economics, or related field required; MBA, CPA, or CMA strongly preferred.
• Minimum 15 years of progressive finance experience, including extensive experience supporting Brand, Marketing, or Innovation teams.
• Proven ability to influence marketing and brand strategies through data-driven insights and financial rigor.
• Experience in CPG, retail, or consumer-driven industries strongly preferred.

• Strong analytical and financial modeling capabilities, with expertise in marketing ROI, pricing, and brand profitability.
• Deep understanding of brand financial levers including A&P spend, gross margin management, and portfolio optimization.
• Exceptional communication and storytelling skills, able to translate complex data into compelling narratives for senior leadership.
• Proficient in financial planning systems (e.g., SAP, Hyperion, Anaplan) and business intelligence tools (e.g., Power BI, Tableau).
• Demonstrated leadership in cross-functional environments with the ability to influence non-financial stakeholders.
• Strategic thinker with a bias for action and strong business acumen.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.