Sr Director of Marketing

Location: Headquarters – Athens, GA Job Family: Sr. Director

Reports To: SVP of Commercial Operations Exemption: Exempt

Position Purpose: The Senior Director of Marketing is responsible for setting and leading Creature Comforts’ overall marketing strategy to build enduring brands, deepen consumer relevance, and drive sustainable business growth. This role serves as the senior integrator of the company’s above-the-line and below-the-line marketing efforts—connecting brand strategy, creative, digital and social media, communications, partnerships, field activation, consumer experience, and commercial priorities into a cohesive marketing system.

The Senior Director will lead and develop the Marketing team, establish clear priorities and measures of success, manage key agency relationships and resources, and work closely with Sales, Innovation/Product, Taproom, Finance, Operations, and executive leadership to ensure Creature Comforts shows up consistently and powerfully wherever consumers encounter our brands.

Duties and Responsibilities:

1. Brand & Portfolio Strategy:

• Own the overarching marketing vision and strategy for Creature Comforts and its portfolio of brands, including brand identity, positioning, target consumers, messaging, and long-term growth priorities.
• Develop annual and multi-year marketing plans that translate company objectives into brand priorities, campaigns, investments, and measurable outcomes.
• Partner with Innovation, Sales, Finance, and Operations to identify market opportunities and guide the innovation pipeline, packaging and format strategies, and go-to-market plans.

2. Integrated Marketing Leadership:

• Lead the development of integrated marketing campaigns across consumer, commercial, digital, experiential, and community channels, ensuring consistent brand storytelling and execution.
• Establish and oversee an annual marketing calendar aligning brand priorities, product launches, seasonal opportunities, partnerships, sponsorships, and commercial programming.
• Regularly communicate Marketing performance, key insights, risks, and opportunities to executive leadership.

3. Commercial & Sales Partnership:

• Serve as Marketing’s senior strategic partner to Sales, developing programs that drive distribution, velocity, trial, repeat purchase, and retailer/distributor engagement.
• Partner with Sales leadership on market and channel priorities, retail programming, wholesaler support, and key account opportunities.
• Maintain regular in-market engagement with Sales, distributors, retailers, consumers, and field teams to inform strategy and execution.

4. Creative Digital & Consumer Experience:

• Set the strategic and creative direction for advertising, packaging, design, digital and social media, content, and consumer-facing brand experiences.
• Lead major brand identity, packaging, and brand-refresh initiatives.
• Establish digital and consumer engagement strategies across social media, CRM/email, web, paid media, search, and emerging platforms.
• Use consumer insights, performance analytics, and ongoing experimentation to strengthen brand storytelling, engagement, and marketing effectiveness.

5. Brand Reputation, Communications & Partnerships

• Lead the strategic alignment of public relations, brand communications, community impact, and corporate messaging with Creature Comforts’ purpose and brand identity.
• Set external communications priorities with executive leadership, including company announcements, executive visibility, crisis communications, and earned-media opportunities.
• Direct strategic partnerships and community-impact storytelling to strengthen brand reputation, consumer engagement, and commercial opportunities.

6. Team Leadership & Resource Management

• Lead, coach, and develop the Marketing team, establishing clear priorities, accountability, collaboration, and a culture of curiosity and continuous improvement.
• Oversee the annual Marketing budget, allocating resources across brands, markets, channels, and initiatives based on strategic priorities and expected impact.
• Establish effective communication, coordination, and decision-making across Marketing functions and cross-functional partners.