Sr. Director of Marketing

We are seeking a dynamic and results-driven Sr. Director of Marketing to lead our marketing strategy and execution in the fast-growing sports technology sector. This leader will be responsible for brand positioning, demand generation, digital marketing and product marketing. The ideal candidate has a deep understanding of sports technology, audience engagement, and emerging marketing trends, with a proven track record of driving growth through innovative and data-driven marketing initiatives.

What You Will Do:

Supervisory Responsibilities:

• Supervise and support assigned team members and departmental personnel
• Provide the marketing team ongoing coaching, clear direction, priorities, accountability, ensuring everyone understands what needs to be accomplished and why, and performance management.
• Prioritize team workload and oversee project execution to ensure deadlines are met
• Participate in interviewing, hiring, onboarding, and termination processes in partnership with HR

What You Will Do:

• Develop and execute a comprehensive marketing strategy that aligns with company goals, drives brand awareness, and fuels revenue growth.
• Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Establish key performance indicators (KPIs) and continuously measure marketing effectiveness, optimizing for ROI.
• Work cross-functionally with sales, product, and technology teams to ensure alignment and seamless go-to-market execution.
• Own brand positioning, messaging, and storytelling to strengthen market presence and customer engagement.
• Drive digital marketing initiatives, including SEO, SEM, content marketing, email campaigns, and social media strategies.
• Oversee website optimization and user experience to maximize conversions and engagement.
• Leverage influencer and athlete partnerships to expand brand credibility and reach
• Develop compelling product marketing strategies, including launch plans, sales enablement tools, and customer education programs.
• Conduct market research and competitive analysis to identify trends, customer needs, and new opportunities.
• Work closely with product and engineering teams to translate complex sports tech solutions into customer-friendly messaging.
• Lead demand generation campaigns to acquire and retain customers across B2B and B2C channels.
• Develop and manage marketing budgets, allocating resources effectively to maximize impact.
• Implement data-driven marketing tactics, leveraging analytics to refine targeting, segmentation, and personalization strategies.
• Optimize customer acquisition and retention strategies through CRM, automation, and loyalty programs.
• Perform other duties as assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.