Sr. Executive - Marketing (Account Management)
Posted Updated
Description
Designation: Sr. Executive - Marketing
Location: Pune
Experience: 1 - 3 Years
About Kylas Technologies:
Kylas is a high-growth SaaS company with a Sales CRM at its core, designed to help businesses streamline their sales processes, strengthen customer relationships, and accelerate revenue growth. Built specifically for growing businesses, Kylas offers powerful lead management, sales pipeline tracking, and workflow automation capabilities.
Within just two years of its commercial launch, Kylas has emerged as one of India's leading CRM platforms, earning recognition among the country's top CRM solutions.
About the Role:
We are looking for a proactive and execution-oriented Marketing Executive to manage Kylas' brand marketing and founder branding initiatives. The role involves content creation, social media management, campaign execution, industry research, and performance tracking to strengthen brand visibility, credibility, and engagement.
Key Responsibilities:
- Brand Marketing: Execute marketing activities, maintain content calendars, ensure brand consistency, and support campaigns across digital platforms.
- Founder Branding: Research industry trends, develop LinkedIn content ideas, coordinate with the founder, and build a consistent personal branding strategy.
- Content & Social Media: Draft and coordinate LinkedIn posts, campaign copies, newsletters, and other marketing content; collaborate with creative teams for timely publishing.
- Campaign Execution: Support product campaigns, lead-generation initiatives, webinars, events, and thought-leadership activities.
- Research & Ideation: Track industry trends, competitor activities, customer pain points, and relevant conversations to generate actionable marketing ideas.
- Performance Tracking: Monitor reach, engagement, follower growth, website traffic, and campaign performance, providing insights and recommendations.
- Coordination: Manage marketing calendars, campaign trackers, stakeholder communication, and deadlines.
What We're Looking For:
- 1–3 years of experience in marketing, digital marketing, content marketing, or brand marketing.
- Strong written and verbal communication skills.
- Understanding of LinkedIn, social media, and founder/personal branding.
- Good research, content ideation, and copywriting skills.
- Ability to plan and execute campaigns and coordinate with multiple stakeholders.
- Basic knowledge of marketing analytics and performance reporting.
- A proactive, organised, detail-oriented, and business-minded approach.|
Good to Have:
- Experience in B2B, SaaS, technology, or startup marketing.
- Experience managing a founder’s or CEO’s personal brand.
- Familiarity with LinkedIn Analytics, Google Analytics, Canva, and marketing tools.
- Exposure to lead-generation campaigns, webinars, newsletters, or SEO/AEO.
Success in This Role:
Success will be measured by consistent marketing execution, quality content, strong founder-brand positioning, relevant campaign ideas, improved audience engagement, and measurable contributions to Kylas' brand visibility and business goals.