Sr Graphic Designer

Senior Graphic Designer

Role Summary
The Senior Graphic Designer is a lead creative role responsible for conceptualizing, building, and driving the visual identity strategies and major creative campaigns across company brand properties. Reporting to the creative director, this position elevates brand aesthetics by translating high-level business objectives into brand concepts, design systems, and multi-channel asset frameworks. The Senior Graphic Designer acts as a creative director on key initiatives, provides technical guidance and mentorship to junior graphic designers, and enforces quality control across all internal and agency-produced visual work. By bridging visual storytelling, user experience principles, and strategic brand vision, the Senior Graphic Designer ensures brand design drives engagement, authority, and revenue growth.
Responsibilities

Brand Conceptualization & Direction: Lead the visual ideation and design execution for high-stakes marketing initiatives, rebrands, new product/service launches, national campaigns, and executive presentation materials.
Brand System Architecture & Guidelines: Design, expand, and govern comprehensive brand style guides, design systems, and visual identity standards across multi-brand enterprise properties.
Creative Mentorship & Quality Assurance: Review, critique, and approve visual work produced by graphic designers and external agency partners; mentor junior team members to elevate technical execution and conceptual thinking.
Cross-Functional Creative Strategy: Partner with Brand Marketing, Performance Marketing, SEO/WebOps, and Product leadership to translate complex strategic briefs into innovative visual campaigns and high-converting user experiences (UI/UX).
Vendor, Print & Production Management: Direct external agencies, specialized freelance illustrators, motion designers, and print production vendors; manage color proofs, press checks, and specialized prepress workflows.
Design Trend & Innovation Leadership: Monitor emerging design technologies, generative visual tools, motion trends, and digital UI/UX frameworks, incorporating best-in-class innovations into internal creative SOPs.

Success Measures (KPIs)

Campaign Performance & Visual Impact: Conversion rate efficiency and brand lift on major creative campaigns directed and designed by the Senior Graphic Designer.
Creative Quality Control: Near-zero error rate on press runs, final production files, and master digital campaign rollouts.
Team Growth & Operational Throughput: Measurable development of junior design staff and streamlined creative request approval workflows.

Experience & Qualifications

5–8+ years of progressive graphic design experience showcasing a strong portfolio of multi-channel campaigns, visual identity systems, and lead-generation creative.
Bachelor’s or Master’s degree in Graphic Design, Fine Arts, Visual Communications, or equivalent practical experience.
Master-level proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects); strong working knowledge of UI/UX prototyping tools (Figma, Adobe XD) and web design frameworks.
Advanced knowledge of print production, paper stocks, press checks, color management (Pantone/CMYK), digital display specs, and responsive UI design principles.
Exceptional presentation, storytelling, and cross-functional leadership skills with a proven track record of pitching and executing creative concepts to executive stakeholders.