Sr. Growth Marketing Mgr, Partnerships, Prime Video Customer Growth
Posted Updated
Description
Shape the Future of Entertainment in Japan! Prime Video Japan is one of the fastest-growing streaming services in the country, and we're looking for a strategic marketing leader to accelerate our growth through partnerships and customer lifecycle innovation. Come join us to help millions of entertainment lovers discover the magic of streaming their favorite shows and movies on demand, at any time, on any device.
The Senior Growth Marketing Manager independently owns Prime Video Japan's partnership marketing strategy — managing and expanding relationships with major distribution partners — building out new, zero-to-one initiatives where no playbook exists, while also leading customer lifecycle research and experimentation that shapes leadership decisions. This is a senior individual contributor role for someone who can navigate ambiguous, structurally complex partner dynamics, resolve challenges with partners and internal stakeholders, and combine deep customer understanding with strategic partnership execution.
Key job responsibilities
• Own end-to-end development and execution of Prime Video Japan's partnership marketing strategy — including partner prioritization, consumer offer differentiation, marketing campaign execution, placement acquisition, and testing/experimentation — supported by a forward-looking initiative calendar
• Develop and champion new partnership offer constructs, driving cross-functional alignment and leading commercial negotiations with strategic partners
• Drive partner growth strategy to expand Prime Video Japan's distribution partnerships across diverse industry verticals, deepening joint marketing and investment opportunities
• Continuously evaluate and evolve Prime Video Japan's partnership marketing operations, standard operating procedures, and approval processes, driving process improvements that increase speed and responsiveness with partners
• Lead day-to-day partner relationship management with telco partners, running recurring partner business reviews, negotiating co-marketing promotions, and escalating/resolving issues with partner leadership
• Own creative and brand asset operations for partnership marketing end to end: title/asset placement decisions, IP and talent clearance approvals, and creative production, prioritizing tent-pole titles and partner-specific campaigns
• Exchange learnings with stakeholders in other markets, bringing proven Go-To-Market playbooks, tooling, and best practices into Japan, while sharing Japan's own partnership marketing insights back out to the broader partnership marketing community
• Drive cross-functional alignment with Finance, Legal, and PR on partnership deal structuring, financial simulations, and resourcing, ensuring partnership marketing initiatives are resourced and executed on plan
About the team
The Prime Video Japan Customer Growth team is a high-impact, cross-functional group dedicated to growing Prime Video's subscriber base and deepening customer engagement across Japan. We operate at the intersection of brand marketing, partnerships, and customer lifecycle strategy — collaborating closely with Content, Consumer Insights, Product, and Finance teams to deliver campaigns and programs that resonate with Japanese audiences. Our team values ownership, creative problem-solving, and a bias for action in a fast-moving entertainment landscape.
The Senior Growth Marketing Manager independently owns Prime Video Japan's partnership marketing strategy — managing and expanding relationships with major distribution partners — building out new, zero-to-one initiatives where no playbook exists, while also leading customer lifecycle research and experimentation that shapes leadership decisions. This is a senior individual contributor role for someone who can navigate ambiguous, structurally complex partner dynamics, resolve challenges with partners and internal stakeholders, and combine deep customer understanding with strategic partnership execution.
Key job responsibilities
• Own end-to-end development and execution of Prime Video Japan's partnership marketing strategy — including partner prioritization, consumer offer differentiation, marketing campaign execution, placement acquisition, and testing/experimentation — supported by a forward-looking initiative calendar
• Develop and champion new partnership offer constructs, driving cross-functional alignment and leading commercial negotiations with strategic partners
• Drive partner growth strategy to expand Prime Video Japan's distribution partnerships across diverse industry verticals, deepening joint marketing and investment opportunities
• Continuously evaluate and evolve Prime Video Japan's partnership marketing operations, standard operating procedures, and approval processes, driving process improvements that increase speed and responsiveness with partners
• Lead day-to-day partner relationship management with telco partners, running recurring partner business reviews, negotiating co-marketing promotions, and escalating/resolving issues with partner leadership
• Own creative and brand asset operations for partnership marketing end to end: title/asset placement decisions, IP and talent clearance approvals, and creative production, prioritizing tent-pole titles and partner-specific campaigns
• Exchange learnings with stakeholders in other markets, bringing proven Go-To-Market playbooks, tooling, and best practices into Japan, while sharing Japan's own partnership marketing insights back out to the broader partnership marketing community
• Drive cross-functional alignment with Finance, Legal, and PR on partnership deal structuring, financial simulations, and resourcing, ensuring partnership marketing initiatives are resourced and executed on plan
About the team
The Prime Video Japan Customer Growth team is a high-impact, cross-functional group dedicated to growing Prime Video's subscriber base and deepening customer engagement across Japan. We operate at the intersection of brand marketing, partnerships, and customer lifecycle strategy — collaborating closely with Content, Consumer Insights, Product, and Finance teams to deliver campaigns and programs that resonate with Japanese audiences. Our team values ownership, creative problem-solving, and a bias for action in a fast-moving entertainment landscape.