Sr. Manager, Guest Lifecycle Capabilities & Market Acceleration

JOB DESCRIPTION SUMMARY:

Pizza Hut is one of the world’s most recognized restaurant brands, serving millions of guests across more than 100 countries and territories through company-operated markets and franchise partners.

That scale creates both an extraordinary opportunity and a complex challenge. Markets vary widely in guest behavior, digital maturity, loyalty ecosystems, data, technology, and business models. Winning requires identifying what can scale, adapting it to local realities, and helping markets turn shared capabilities into measurable growth.

As Pizza Hut strengthens its enterprise omnichannel agenda, we are building a more connected approach to acquiring, engaging, retaining, and growing guests around the world.

The Sr. Manager, Global Guest Lifecycle Growth will help shape how Pizza Hut builds deeper, more valuable guest relationships across its global system.

This leader will sit at the intersection of guest strategy, CRM, loyalty, data, technology, and market execution. They will identify the most important lifecycle growth opportunities across markets, build capabilities that can scale, and work directly with regional, operating-market, and franchisee teams to move from ambition to activation.

RESPONSIBILITIES:

This is not a role focused solely on producing global frameworks. It is an opportunity to solve bold, practical growth challenges:

•How do we create meaningful guest relationships across markets with vastly different levels of data and digital maturity?

•Which lifecycle capabilities should be shared globally, and which must remain locally designed?

•How can Pizza Hut use CRM, loyalty, personalization, and audience intelligence to increase frequency and customer value?

•How do we turn learning from the U.S. and other leading markets into adaptable solutions—not copy-and-paste playbooks?

•How do we demonstrate near-term commercial impact while strengthening long-term capabilities?

The person in this role will help answer those questions at the scale of an iconic global brand.

Role Purpose

Accelerate sustainable guest growth across Pizza Hut’s global system by building scalable lifecycle capabilities, connecting learning across markets, and helping priority markets improve acquisition, engagement, retention, frequency, and guest value.

What You’ll Lead

Shape the guest lifecycle agenda

•Identify the most important opportunities and capability gaps across GFM and operating markets

•Translate enterprise omnichannel priorities into a focused lifecycle roadmap

•Prioritize the shared capabilities, standards, and investments with the greatest potential value

Build capabilities markets can use

•Develop practical frameworks, tools, playbooks, and measurement approaches

•Establish common principles while accounting for differences in data, technology, market maturity, and operating model

•Connect lifecycle capabilities across the end-to-end guest journey

Accelerate priority markets

•Partner with regional, operating-market, and franchisee teams to diagnose opportunities and build actionable roadmaps

•Provide hands-on support to move high-value initiatives from ambition to activation

•Surface barriers requiring enterprise data, technology, commercial, or leadership intervention

Connect and scale learning

•Identify leading practices across the U.S., GFM, and IOM markets

•Determine what can scale, what must be adapted, and what should remain local

•Build stronger connections among lifecycle practitioners and reduce duplicated effort across markets

Influence data, technology, and measurement

•Partner with D&T, analytics, product, and market teams to define guest-growth requirements

•Help prioritize investments based on potential guest and business value

•Establish clear measures of adoption, activation, and commercial impact

What Success Looks Like

•Priority markets activate high-value lifecycle initiatives faster

•Shared capabilities are adopted and adapted across multiple markets

•Markets improve guest engagement, retention, frequency, and value

•Proven practices and learning move more quickly across the system

•Lifecycle investments are grounded in measurable guest and business outcomes

•Market teams view the global function as a source of practical expertise and acceleration

REQUIRED QUALIFICATIONS:

• This is a hybrid positionlocatedin Plano, TX, with an expectation of working from the office three days per week (Tuesday, Wednesday, and Thursday).
• 12 years of experience in CRM, loyalty, lifecycle marketing, personalization, customer strategy, or related guest-growth disciplines
• Bachelor's degree in Marketing, Business, Analytics, Economics, Communications, Information Systems, ora related field.
• A record of translating strategy into activation and measurable commercial outcomes
• Strong understanding of customer data, segmentation,martech, experimentation, measurement, and loyalty economics
• Experience working across complex, matrixed, international, regional, or franchise-led organizations
• The ability to build solutions that are ambitious enough to create change and practical enough for markets to implement
• Strong commercial judgment and the ability to connect guest outcomes with transactions, profitability, and customer value
• Exceptional influence, facilitation, and relationship-building skills
• Curiosity, adaptability, and comfort moving between enterprise strategy and hands-on market problem-solving

The posted salary range is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.