Sr. Manager, HCP Marketing (Health Systems & Long-Term Care)
Please note that this position is based in Princeton, NJ or San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.
Position Summary:
Reporting to the Senior Director, HCP Marketing, the Senior Manager, HCP Marketing – Health Systems & Long-Term Care drives a One Acadia approach to executing Nuplazid’s HCP marketing plan across two priority channels: Health Systems and Long-Term Care (LTC). This role is the dedicated marketing partner to the Health Systems team and the LTC sales organization, translating brand strategy into the value, access, and pull-through resources these field teams need to expand appropriate use of Nuplazid in integrated delivery networks (IDNs), Centers of Excellence (COEs), hospitals, skilled nursing facilities (SNFs), and assisted living facilities (ALFs).
The Senior Manager develops account-based tools, non-personal promotion (NPP), and field materials that support Health System Managers (HSMs) and LTC Sales Specialists & Regional Account Managers (RAMs). Success requires close cross-functional collaboration with Sales, Medical Affairs, Market Access, Patient Services, Analytics, and agency partners, and a disciplined focus on commercial excellence and compliance.
Key Responsibilities:
Health Systems Marketing
- Serve as the primary marketing partner to the Health Systems team, developing account-based resources that help HSMs engage IDNs, COEs, hospitals, and key institutions to improve access and appropriate use of Nuplazid.
- Build value and access materials anchored in RWE, HEOR, and HCRU data to support the health-system value story and address barriers to adoption.
- Collaborate with the Health Information and Technology team to develop tools that support EHR interventions, medication transitions-of-care, and discharge order-set discussions within Centers of Excellence and IDNs, in partnership with Health Systems, Medical, and Compliance.
- Create account-planning resources that help the field prioritize accounts and advance systematic opportunities.
- Coordinate congress- and KOL-related engagement materials relevant to health systems, in partnership with the Associate Director, Brand Development & KOL Engagement.
Long-Term Care Marketing (supporting the LTC sales team)
- Act as the dedicated marketing partner to the LTC sales team, delivering the promotional materials and field tools required to drive appropriate Nuplazid use across SNF and ALF settings.
- Own development and maintenance of LTC-specific core visual aids (CVAs), reprints, leave-behinds, and derivative field materials tailored to LTC prescribers
- Develop LTC in-service decks, account-planning resources, and facility-directed tools that support engagement with Medical Directors, Directors of Nursing (DONs), consultant pharmacists, and administrators.
- Partner with the LTC Regional Account Managers on value/access materials (HCRU-based)
- Support LTC Marketing/Insights Committee (MIC) meetings for the channel.
- Ensure LTC messaging reflects the unique dynamics of the setting and remains aligned to the overall Nuplazid core story.
Non-Personal Promotion, CRM & Omnichannel
- Lead development and execution of CRM and NPP materials — email campaigns, rep-triggered emails (RTEs), digital and banner assets — tailored to Health Systems and LTC customer segments.
- Support HCP-facing website content and updates relevant to these channels, ensuring accuracy, compliance, and alignment with omnichannel campaigns.
Cross-Functional Leadership & Execution
- Partner across Sales leadership (Health Systems and LTC), Medical Affairs, Market Access, Patient Support Services, Commercial Insights/Analytics (CIP/COBO), Legal, Regulatory, and Compliance to ensure seamless, integrated execution.
- Manage agency and vendor partners, including timelines, deliverables, creative quality, and budget tracking for assigned workstreams.
- Provide support for national and regional sales meetings, including content development, field training materials, and ongoing training support as needed.
- Define metrics for program success, monitor performance, and recommend optimizations.
Compliance & Governance
- Ensure all materials and programs adhere to the Medical, Legal, and Regulatory (MLR) review process, legal guidance, corporate policies, and applicable U.S. healthcare laws and regulations.
- Model Acadia’s values and a culture of integrity, quality, and cross-functional accountability.
Education & Experience:
- Bachelor’s degree in marketing, health care, life sciences, business administration, or a related field; MBA or advanced degree a plus.
- A minimum of 8 years of progressively responsible experience in pharmaceutical or biotech marketing (Senior Manager level); 5+ years may be considered at the Manager level.
- Prior HCP marketing experience is required (e.g., promotional/NPP materials, CRM, field tools, congress support).
- Experience supporting Health Systems / account-based marketing (IDNs, COEs, hospitals) and/or Long-Term Care (SNF/ALF) channels strongly preferred.
Key Skills:
- Demonstrated ability to translate RWE, HEOR, and HCRU data into compelling value and access materials.
- Demonstrated knowledge of brand management, field execution, and healthcare marketing metrics.
- Proven ability to manage agencies and multiple priorities in a dynamic, fast-paced, team-oriented environment.
- Strong cross-functional collaboration, communication, and influencing skills; solid understanding of the MLR/promotional review process.
- Launch and new-product commercialization experience preferred.
- Knowledge of neurology/neuropsychiatry therapeutics and the Neurology, Psychiatry, PCP, and LTC HCP market preferred.
#LI-SM1 #LI-HYBRID
In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.
What we offer US-based Employees:
- Competitive base, bonus, new hire and ongoing equity packages
- Medical, dental, and vision insurance
- Employer-paid life, disability, business travel and EAP coverage
- 401(k) Plan with a fully vested company match 1:1 up to 5%
- Employee Stock Purchase Plan with a 2-year purchase price lock-in
- 15+ vacation days
- 13 -15 paid holidays, including office closure between December 24th and January 1st
- 10 days of paid sick time
- Paid parental leave benefit
- Tuition assistance
EEO Statement (US-based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here.
It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.
As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at talentacquisition@acadia-pharm.com or 858-261-2923.
Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.
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Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in the absence of an executed search agreement will not obligate Acadia in any way with respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.
As published by greenhouse · 8 questions · 1 written answer
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (2)
- Preferred First Name optional
- LinkedIn Profile optional
Pick from a list (5)
- Please select the location of your primary residence.
- Are you legally authorized to work in the United States?
- Will you now or in the future require sponsorship for employment visa status?
- Have you previously been employed directly by an Acadia Pharmaceuticals legal entity or served Acadia Pharmaceuticals in any capacity as a consultant, EOR, or other?
- I hereby certify that I have not knowingly withheld any information that might adversely affect my chances for employment and that the answers given by me are true and correct to the best of my knowledge. I further certify that I have personally completed this application. I understand that any omission or misstatement of material fact on this application or on any document used to secure employment shall be grounds for rejection of this application or for immediate discharge if I am employed, regardless of the time elapsed before discovery.
Written answers (1)
- Our hybrid work model offers the best of both worlds, with an in-office presence three days per week on average and up to two days per week working remotely. Are you willing to commit to this in-office, hybrid work model at the office location listed in the job description?