Sr Manager Marketing Communications Manager

Number of Direct Reports (Solid Line) : 0 Number of Direct Reports (Dotted Line) : 0 Number of Outsourced Reports : 0 Purpose of the Job :Lead the development and execution of integrated marketing communications across North America (Americas, US and Canada), with a strong focus on trade marketing and retailer collaboration. Deliver campaigns aligned with global brand strategy while adapting messaging to local market needs to drive brand visibility, customer engagement, and commercial performance (commercial success across the region). Oversee regional MarCom activities across the U.S. and Canada, including sell-out campaigns for both Apollo and Vredestein brands across PCT, TBR, and OHT segments. Major Responsibilities : Integrated Campaign Management Lead the planning and execution of regional integrated B2B and B2C campaigns (trade) across digital, print, events, PR, social media, and trade channels (i.e. marketing programs which will drive sales). Manage agency partnerships, media planning, and content development to ensure high-impact delivery. Regional Marketing Execution Localise global campaigns for North America (tailor campaigns to local market needs), ensuring cultural relevance and commercial alignment. Partner with regional sales and product teams to deliver North America product launches, B2C promotions, and B2B initiatives. Stakeholder management Cross-functional Collaboration Act as the key liaison between central marketing and regional/local teams as well as the senior leadership to ensure consistency and commercial effectiveness. Collaborate closely with internal departments to ensure alignment and execution excellence. Brand Governance Performance Maintain brand consistency across all customer touchpoints in the US region. Monitor and report on campaign performance (i.e. effectiveness) and provide insights and recommendations to optimise future activities. Strategic Leadership Define and execute the North America Marketing Communications strategy aligned with business goals, global brand positioning, and product roadmap. Balance B2B and B2C priorities to support long-term growth. Key Decision Areas Develop long-term MarCom strategy for the region. Lead decisions on campaigns, PR, events, and trade marketing activities. Provide recommendations on brand awareness and operational marketing strategy. Key Relationships Internal: Marketing (central regional), Sales, R D, TIC, Sales Excellence External: Creative and media agencies, journalists, media partners, customers Skills : Knowledge (Technical/ Functional): Solid knowledge of web analytics and Google AdWords Good command of Excel SAP experience is an advantage Analytical mind Competencies: Leadership skills with the ability to set and prioritize goals, influence and align. Experience running successful marketing campaigns B2B. Able to work under pressure and maintain the right balance among multiple priorities. Cheerful outlook and ability to build relationships with customers/vendors. Commercial mind Relevant Experience : 8-10+ years of relevant work experience in Marketing Education Qualification(s) : BSc or MSc in Marketing or relevant field