Sr. Manager, Marketing Strategy and Planning (Walmart Connect)

Role Overview

We are seeking a Senior Marketing Manager to lead Advertiser Education and Product Marketing Programs in China. This role leads a team of marketing professionals, providing strategic direction, guidance on execution, and performance accountability.

The role is ideal for a marketing professional with strong strategic thinking and expertise in either marketing communications or advertising product marketing, who can shape advertiser-facing programs, enable their team to deliver results, and drive measurable impact across Walmart Connect China.

Why This Role Matters

This role is a strategic, senior marketing position with responsibility for both strategy and program execution through a high-performing team. The Senior Marketing Manager will shape the advertiser experience, drive adoption of Walmart Connect products, and collaborate across functions to deliver measurable business impact in a dynamic, high-growth environment.

Key Responsibilities

1. Team Leadership & Development

• Lead a team of marketing professionals, providing coaching, guidance, and development plans.
• Set team objectives, define priorities, and ensure alignment with business goals.
• Foster a collaborative, results-driven, and learning-oriented culture.
• Guide the team in executing programs effectively, while maintaining overall accountability for results.

2. Strategic Planning & Program Design

• Define marketing strategy for advertiser education and product marketing, aligned with business objectives.
• Translate strategy into actionable plans with clear milestones and resource allocation.
• Identify opportunities to improve program reach, quality, and impact.

3. Program Oversight & Campaign Management

• Oversee advertiser education initiatives, collaborating with the team to deliver workshops, webinars, certification tracks, and playbooks.
• Direct product marketing campaigns, guiding the team on go-to-market strategy, messaging, enablement materials, product inbound study and innovation programs.
• Collaborate with the broader Marketing team, Product, Sales, Analytics, and Operations to ensure smooth execution and alignment.
• Provide guidance to ensure programs are delivered on time, on budget, and achieve targeted results.

4. Performance Tracking & Optimization

• Establish KPIs and metrics to track program adoption, engagement, and business impact.
• Monitor program performance and provide insights to optimize strategy and execution.
• Use data to refine programs, improve outcomes, and demonstrate measurable impact.

5. Communication & Thought Leadership

• Marketing Communications Track: Guide the team on messaging, content strategy, multi-channel campaigns, and thought leadership initiatives.
• Advertising Product Track: Ensure product knowledge is translated into enablement materials, demo decks, technical guides, and success stories.
• Serve as a strategic advocate for advertisers, ensuring programs address real-world advertiser needs.

Required Qualifications

• 7–10+ years of marketing experience in digital advertising, e-commerce, or platform marketing.
• Experience leading and developing a marketing team (2–10 people).
• Demonstrated expertise in marketing communications or advertising product marketing, with measurable impact.
• Strong analytical skills to track performance and optimize programs.
• Excellent communication skills in Mandarin and English.
• Ability to influence cross-functional stakeholders and manage multiple strategic initiatives.

Preferred Qualifications

• Experience with China’s digital advertising ecosystem (WeChat, Douyin, e-commerce marketplaces).
• Familiarity with marketing automation, analytics, or campaign management platforms.
• Experience in global or cross-market product launches.

Success Metrics

• Team Effectiveness: Delivery of high-quality programs and professional growth of team members.
• Strategic Impact: Successful implementation of advertiser education and product marketing strategies.
• Execution & Adoption: Increased advertiser adoption, engagement, and product usage, achieved through team-led execution.
• Performance Measurement: Use of KPIs and insights to optimize programs and demonstrate ROI.
• Cross-Functional Alignment: Strong collaboration and influence with Product, Sales, Operations, and Analytics teams.