Sr. Manager, Marketing Systems & Automation
Posted Updated 8
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About GoodLeap:
GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $30 billion in financing for sustainable solutions since 2018.
GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.
This position sits in the Marketing Operations team, building a next-generation MarTech stack: data-driven, AI-enabled, and made for the unique solutions being brought to the B2B and B2C market.
The Sr. Manager, Marketing Systems & Automation develops and executes omnichannel campaigns across all owned platforms, owns campaign design, coaches partner teams on best practices, and maintains system standards. The position helps assess new marketing tools and migrate existing processes onto them. Ultimately, the position converts manual campaign assembly into governed, supervised automation and builds the context, content, and data assets that AI-assisted marketing depends on.
Essential Job Duties and Responsibilities:
- Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms — translating positioning and brand requirements into audience, channel, and journey design, and holding each campaign to explicit, agreed-upon KPIs from brief through post-launch readout.
- Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools, ensuring human-in-the-loop at the right time and properly tested workflows.
- Help maintain the MarTech Stack—keep good documentation, admin tools, coach and train on new systems, establish best practices across project, build and maintain AI skills and tools for marketing.
- Support the customer data foundation with Salesforce and Databricks partners; understand data infrastructure and be a steward of the data that feeds how we segment and measure campaigns.
- Campaign and channel performance reporting.
Required Skills, Knowledge and Abilities:
- Bachelor’s degree required in Marketing, Communications, or a related field
- 7-9 years in marketing operations, marketing automation, lifecycle and/or database marketing
- A documented history of successfully driving complex projects to completion
- Regulated industry experience preferred
- Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals
- Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output
- Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy — able to define conventions others will actually follow, and enforce them without becoming a bottleneck
- Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted
- Experience using AI tools for production work
- Ability to translate business and brand requirements into explicit, testable rules
- Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law
- Curious, creative, and critical; an analytical thinker who can reconcile conflicting sources and distinguish a stated request from the underlying need
- Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
- Exceptional verbal and written communication, and the ability to communicate effectively at all levels of the organization
- Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms — including consent and preference state, suppression lists, and historical engagement data — is a plus
- Exercises discretion and independent judgement; able to work with autonomy
Compensation: $125,000 - $135,000 annually, plus bonus
Additional Information Regarding Job Duties and Job Descriptions:
Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career, then we want to work with you! Apply today!
We are committed to protecting your privacy. To learn more about how we collect, use, and safeguard your personal information during the application process, please review our Employment Privacy Policy and Recruiting Policy on AI.
Skills
As published by lever · 36 questions
Basics
Resume/CV, Full name, Pronouns, Email, Phone, Current location, Current company, LinkedIn URL, Twitter URL, GitHub URL, Portfolio URL, Other website
Short answers (29)
- Legal First Name
- Legal Last Name
- Home Phone optional
- Mailing Address Line 1
- Mailing Address Line 2 optional
- City
- State
- Zip Code
- If yes, please list employee name: optional
- If yes, please list position: optional
- Degree optional
- No. of Years Attended optional
- Company 1
- Title
- Years Worked
- Company 2
- Title
- Years Worked
- In connection with GoodLeap consideration of me for employment, continued employment, promotion, or reassignment, I understand that GoodLeap may obtain a consumer report and/or an investigative consumer report. GoodLeap may also conduct its own investigative inquiries into my background that may include obtaining such things as criminal, driving, personal reference(s), and job reference(s) pertaining to me. These inquiries will be conducted to provide GoodLeap with information regarding my character, general reputation, personal characteristics, mode of living, work records, salary history, characteristics, skills and abilities, education and training, employment experience, past job performance, reasons for termination of previous employment and other pertinent information. (Please initial.)
- I understand that for this purpose GoodLeap or persons acting on its behalf will be requesting information from various federal, state, and local governmental agencies, previous employers and their employees, personal acquaintances of mine, and other appropriate resources of information that maintain records or possess knowledge about my education, employment, criminal, driving and other relevant activities, experiences and records, including, but not limited to, my character, general reputation, personal characteristics, and mode of living. I authorize, without reservation, any person or entity contacted by GoodLeap or anyone acting on its behalf, to furnish the above‐stated information, and I release any such person or entity from any and all liability for furnishing such information. I also release GoodLeap from any and all liability for conducting such an investigation. I authorize GoodLeap to disclose my Social Security Number in order to obtain necessary information. I understand that if I refuse to execute this authorization, GoodLeap may refuse to grant employment based on this refusal. A copy of this executed authorization shall be valid as the original. (Please initial.)
- I understand that this employment application and any other documents, including policies, handbooks, guidelines, practices, benefits or manuals, are not intended to create any contractual obligation which in any way conflicts with GoodLeap’s policy that the employment relationship between GoodLeap and each employee is at‐will and can be terminated, with or without cause, and with or without notice at any time, at the option of either GoodLeap or the employee. I further understand that any oral or written statements to the contrary are expressly disavowed and should not and cannot be relied upon. (Please initial.)
- I understand that as a condition of employment with GoodLeap successful applicants must provide, within three days after beginning employment, documentation to prove identity and proper authorization to work in the United States. Specific instructions will be given prior to the first day of employment regarding the documents required. GoodLeap participates in E-Verify at all hiring sites throughout the United States. Individuals hired at hiring sites enrolled in E-Verify will have their Form I-9 information submitted to E-Verify. (Please initial.)
- I hereby acknowledge that I have read the above statements and understand them. I certify that I, the undersigned applicant, have personally completed this application. I declare under penalty of perjury that the facts contained in the application (or any resume or other documents submitted) are true and complete to the best of my knowledge. I understand that any misrepresentations or omissions will disqualify me from further consideration for employment, and will be justification for my dismissal from employment, if discovered at a later date. (Please initial.)
- Please enter your full legal name below as signature:
- Name optional
- Work Relationship optional
- Occupation optional
- No. of Years Acquainted optional
- Phone optional
Pick from a list (7)
- Were you referred by a current employee of GoodLeap LLC?
- Have you previously worked for GoodLeap LLC?
- Are you subject to any type of agreement with a current or former employer or entity that would restrict your ability to work at GoodLeap LLC (e.g., non-compete, confidentiality, non-disclosure)?
- University optional
- Graduated? optional
- Are you legally eligible to work in the U.S.?
- Will you now, or in the future, require visa sponsorship for employment at GoodLeap?