Sr Manager Product Management

The opportunity
The Senior Manager Product Management is a key member of the General Management Team that has ownership of every consumer touch point. They work in collaboration with a dedicated cross functional team to build and execute the overall category product plan. They have direct ownership of the innovation and product road map, the pricing approach and the overall product channel strategy. They have strong influence over the brand communication plan, the product packaging, and the eCommerce/DTC strategy. They support cross functional work both in product development set up but demand planning, financial planning, production and customer opportunities regarding execution to service customers, deliver financial plans and manage inventory and SKU rat targets. Manage all brands in portfolio with Hanes, Gildan, Gold Toe and Peds.
The role
Works within the general management team to develop and execute overall marketing strategy to include pricing, product, promotion, packaging, purpose, place

Collaborate with cross functional teams to build and execute the overall product development line plans to deliver sales and profit targets
Work in partnership with Consumer Insights and Marketing to understand consumer needs and preferences.
Conduct ad hoc competitor analysis/ data gathering (e.g., in-store benchmarking of competitive activity (ex: products, packaging, price points)
Work with Brand team on packaging, digital asset and marketing support activities
Packaging/Point-of-Purchase Communication strategy development in partnership with Creative Services
Manage team and direct reports

Ensure successful execution of strategic growth initiatives

Establish, track, analyze and lead execution of key business strategies.
Work cross functionally to ensure alignment and joint ownership
Recommend improvements throughout

Develop channel and product assortment strategy

Analyze data from internal and syndicated sources to monitor marketplace trends: identify opportunity gaps and support sell in strategies
Lead execution of the seasonal product launches and new program concepts
Collaborate with Project Mgt and Supply Chain to ensure Line Development projects remain on schedule
Provide direction for sample needs in partnership with Sales & Merchandising

Develop and monitor overall category pricing strategies

Manage and analyze wholesale pricing strategies and input costs
Make recommendations to adjust and/or improve profitability

Design and implement successful innovation and product roadmap strategies

Work across all stakeholders to ensure new product launches enable strategic growth
Provide recommendation for seasonal assortment updates

Drive operational excellence

Support cross-functional collaboration with multiple teams to ensure plans are executed with excellence
Collaborate with Sales and Forecasting teams to determine appropriate inventory levels to support business needs.
Manage SKU lifecycle from initial set up, to ongoing inventory tracking and exits
Support demand and production planning for high service levels and managing inventory levels
Develop and present materials/presentations for customer meetings.

Optimize financial management

Deliver financial objectives (net sales, operating profit, inventory, share, etc) for all initiatives
Conduct analysis to improve ROI on all investments
Provide recommendations to improve results

The requirements
Education/ Experience

Bachelor's degree with 12+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Preferred Education/Experience

Master’s Degree in Marketing or Brand Management

Specific Skills or Experience Required

Bachelor’s degree required; MBA preferred
12+ years of marketing, product management and/or direct to consumer experience
Experience building and executing marketing plans within a cross functional team
Experience in leveraging consumer data to drive sales growth.
Experience and passionate as a consumer advocate.
Experience in contributing to analysis of business opportunities. Specifically, experience in analysis and understanding and contributing to learnings to drive consistent results.
Strategic mindset who contributes to identifying opportunities, influence decision makers to move to execution using both quantitative and qualitative research.
Problem solving, interpersonal and organizational skills
Analytical skills and conceptual creative ability
Excellent written/verbal communication and presentation skills
Demonstrated ability to contribute to development of institutional policies/procedures and effect change
Computer skills, including an advanced proficiency in Excel and PowerPoint

Job Specific Competencies

Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
Critical thinking skills and the ability to analyze, summarize, and effectively present data
Consulting skills and the ability to influence stakeholders
The ability to work effectively in a matrixed organization
Problem-solving skills
Results-driven
Strong multi-tasking capabilities.
Must subscribe to and exhibit highest standards of business ethics.