Sr. Manager, Salesforce
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Location: Onsite, 4 days per week – Kohler, WI OpportunityThe Sr. Channel Manager – Salesforce, will be a member of the KBA Integrated Brand team. As an expert in Salesforce Marketing Cloud this person will be responsible for supporting Kohler Co. campaigns through the design and implementation of marketing automation strategies, recommending campaigns that are powered by data, and leveraging real-time insights to create a personalized 1:1 customer experience. Primary Objectives Leads Kohler Co. Salesforce Marketing automation team to deliver compelling 1:1 user experiences that guide our customers from inspiration to product selection, to purchase, and to enjoyment. Subject-matter expert for all Salesforce Marketing Cloud and Email enablement needs within Kohler Co. Specific Responsibilities Leads a high performing team, building best in class segmentation and automation processes.Inspires, leads and motivates team through regular feedback, 1:1s, individual development plans, objectives and career conversations.Identifies gaps in knowledge and skills in the team and builds appropriate development solutions.Establish the foundation, design the process, and build the strategy around marketing automation and customer data.Define email planning and roadmaps for marketing automation, customer data & email marketing strategy. Understand business priorities & build recommendations for Kohler Co. marketing campaign strategy & tactical support, connecting to the other digital marketing tactics for one connected customer experience. Driving monetization through management of automation programs, lead with best practices on how to use data to optimize marketing strategy & tactics. Evaluate and provide guidance for best practices around automation strategy opportunities across Kohler Co. digital platforms.Own and manage the Salesforce Marketing Cloud customer data strategy and collaborate with product, data & IT teams on enhancements.Develop customer data segmentation and customer data lead generation strategy for different target audiences across different businesses or campaigns.Work directly with key cross functional stakeholders to set and manage expectations for marketing automation campaign strategy, while planning for paths of continuous improvements.Review customer behavior to determine areas of improvement for campaigns and customer journey experiences.Analyze organization needs and provide recommendations on best practices for scalable solutions to solve business problems.


The actual base salary offered to a candidate may be higher than the approved range. This will vary depending on a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus and a special project incentive.
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing and help you be your best. It’s a workplace that works—for you, your family, and your lifestyle. You are eligible for our total rewards package on Day 1 of your employment, including medical, dental, vision, disability and life insurance; mental health and care resources; pension and 401k plan with company match; paid time off and volunteer time off; paid maternity and paternity leave; tuition assistance; and associate discounts on a variety of Kohler products and services.
It is the policy of Kohler Co. to provide equal employment opportunity to all individuals regardless of their race, creed, color, religion, sex, age, national origin, disabilities, veteran status, marital status, sexual orientation, gender identity or expression, military status or any other characteristic protected by federal, state or local laws. We are strongly committed to this policy and believe in the concept and spirit of the law. Kohler Co. is committed to assuring that: All recruiting, hiring, training, promotion, compensation, and other employment related programs and processes are provided fairly to all persons on an equal opportunity basis without regard to any characteristic protected by law; Employment decisions are based on merit and the principles of equal opportunity; Its applicants and associates with disabilities have equal access to its employment processes, including those implemented through information and communication technologies. When requested and possible, Kohler Co. will provide reasonable accommodation to ensure qualified applicants and associates with disabilities receive equal employment opportunity in the operation of employment policies and processes. In addition, Kohler Co. complies with the Pregnant Workers Fairness Act (PWFA). It will provide reasonable accommodations to qualified applicants and associates to accommodate known limitations related to pregnancy, childbirth, or related medical conditions; It will provide reasonable accommodations for religious beliefs or practices where appropriate and in accordance with applicable law; an Associates and applicants will not be subjected to retaliation, harassment, intimidation, threats, coercion, or discrimination because they have exercised any right protected by law. Kohler Co. believes in and practices equal opportunity. The Assistant General Counsel, Employment & Compliance, serves as the Equal Opportunity Coordinator for Kohler Co., and has overall responsibility for assuring compliance with this Policy. All associates are expected to support and uphold this policy. Kohler Co. maintains Affirmative Action Plans as required by and in accordance with applicable law. Any questions regarding the Plans should be directed to the Assistant General Counsel, Employment & Compliance.