Sr. Marketing Executive, NARS

MAIN PURPOSE

• Own and drive NARS face and skincare categories to deliver sustainable business growth.
• The role is responsible for developing product strategies, leading end-to-end launch execution, managing pillar products, and partnering cross-functionally to maximize category performance and brand impact.

KEY RESPONSIBILITIES

• Lead end-to-end product lifecycle management for NPD launches and limited editions, from market analysis and positioning through comprehensive 360-degree marketing planning, integrated execution across consumer touchpoints, and post-launch performance review.
• Manage pillar products and category performance through always-on strategies, competitive monitoring, sales, MOB mix and KPI analysis, and tactical optimization.
• Develop product forecasts and execute annual and seasonal face product strategies aligned with business targets and brand and category objectives.
• Collaborate with CRM, trade marketing, digital, retail, agencies, and other cross-functional teams to deliver integrated campaigns and key commercial moments.
• Manage POSM and marketing expense planning and control.