Sr. Marketing Manager - Demand Generation

Senior Manager, Demand Generation & Marketing Operations

Alpha | Turn Marketing Momentum Into Measurable Growth

Some marketing professionals are comfortable managing campaigns. Others see untapped potential, challenge the status quo, and find ways to turn marketing investments into measurable business growth. We're hunting the latter.

Alpha is seeking a Senior Manager of Demand Generation & Marketing Operations who sees opportunity where others see obstacles, thrives on ambitious performance goals, and wants the authority to influence how results are achieved.

Our marketing foundation is already in place. The opportunity isn't to start from scratch. It's to challenge what's possible, uncover underutilized resources, accelerate execution, and build a more powerful revenue-generating engine.

You'll work directly with a visionary marketing leader who values initiative, fresh thinking, and results. You'll have the opportunity to influence priorities, make decisions, and put your ideas into action without unnecessary layers of approval.

If you're energized by growth, enjoy solving complex business challenges, and want your contributions measured by outcomes rather than activity, we'd like to meet you.

The Opportunity

Alpha serves sophisticated B2B markets, including casino, sports and live events, broadcast, corporate, education, and technology-driven environments.

Our solutions involve complex buying decisions, multiple stakeholders, and close collaboration between Sales and Marketing.

Your challenge will be to turn market opportunities into strategic campaigns, stronger account engagement, and measurable pipeline growth.

You'll have the opportunity to:

• Take ownership of demand generation performance and identify opportunities to accelerate growth.
• Challenge existing marketing approaches, test new ideas, and pursue strategies that deliver stronger results.
• Turn broad business objectives into actionable campaigns that influence target accounts and generate qualified opportunities.
• Maximize HubSpot's capabilities to improve automation, visibility, campaign performance, and sales alignment.
• Build and advance account-based marketing strategies that move prospective customers through complex buying cycles.
• Identify gaps in existing systems and processes, then implement solutions that improve speed, efficiency, and scalability.
• Connect campaigns, content, events, digital marketing, and sales outreach into coordinated growth initiatives.
• Develop reporting that reveals what's working, what isn't, and where the greatest opportunities exist.
• Partner directly with Sales leadership to improve lead qualification, follow-up, and pipeline contribution.
• Direct outside marketing partners and resources to achieve business objectives.
• Explore emerging technologies, including AI, to create competitive advantages and accelerate performance.