Sr. Marketing Manager, Digital Products & Professional Learning

POSITION SUMMARY

The Sr. Marketing Manager, Digital Products and Professional Learning is responsible for spearheading marketing efforts to drive revenue for and ISTE+ASCD’s digital platforms and Professional Learning Product Portfolio. This role demands a solid blend of marketing skills and experience, including product marketing, lead generation and demand generation, go-to-market strategies, content marketing, email marketing, social media marketing, as well as marketing analytics. Experience with software-as-a-service is highly preferred.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Coordinate with the Senior Director, Product Marketing on the development of the overall marketing strategy for professional development products and services.
• Plan and implement creative, go-to-market strategies and integrated marketing plans across various channels.
• Collaborate closely with digital marketing counterparts to execute multi-channel marketing campaigns.
• Partner with Sales leaders to develop training programs and customer-facing sales materials.
• Conduct market analysis for professional learning products and services.
• Create upsell and cross-sell opportunities in coordination with relevant stakeholders.
• Analyze and report on marketing activities, campaign effectiveness, and customer engagement to refine strategies and tactics.
• Optimize product positioning for different market segments based on web analytics and customer feedback.
• Draft key messaging to strategically position and promote the Professional Development Product portfolio.
• Assist in staffing ISTE+ASCD exhibit booths at conferences, promoting products and engaging with customers.

Salary: $90,000-$95,000

PRIORITY WILL BE PROVIDED TO CANDIDATES LIVING IN THE DC METRO AREA (MD, DC, or Northern VA); you will be REQUIRED to come into the Arlington, VA office one day per week.