Sr. Marketing Manager

• Own Freyr Energy's brand narrative across all consumer-facing touchpoints — digital, on ground, and retail partnerships.
  
• Develop annual brand calendars aligned with business goals, seasonal demand cycles, and competitive moments.
  
• Drive consistency in brand voice, visual identity, and messaging across regions and channels.
  

• Lead end-to-end campaign development — from brief to execution — across ATL, BTL, and digital.
  
• Manage agencies (creative, media, PR) with clear briefs, timelines, and accountability frameworks.
  
• Design consumer promotions, referral programs, and channel partner activation initiatives.
  

• Oversee the brand's presence on YouTube, Instagram, Facebook, Linkedin, Twitter and the company website.
  
• Guide the content strategy team to produce platform-native content that builds awareness and drives leads.
  
• Analyse platform performance metrics and translate them into actionable content and media decisions.
  

• Conduct regular marketing gap analyses — identifying underserved customer segments, messaging opportunities, and competitor white spaces.
  
• Partner with sales and product teams to align marketing with pipeline and conversion targets.
  
• Lead market research, consumer surveys, and competitor benchmarking exercises.
  

• Manage and mentor a team of marketing professionals including interns and executives along with GM- Marketing.
  
• Report on marketing ROI, brand health metrics, and campaign performance to senior leadership.
  
• Collaborate cross-functionally with sales, operations, agencies and partner teams.
  

Requirements

• 6–8 years of marketing experience, with at least 3 years in a retail brand.
  
• Proven track record of managing integrated campaigns with measurable business outcomes.
  
• Should have prior team management experience
  
• MBA in Marketing or equivalent from a recognised institution preferred.
  

• Strong command of brand strategy, campaign management, and consumer behaviour