Sr. Marketing Manager

What You’ll Do:

• Partner closely with the Fractional Head of Marketing to develop and execute seasonal and annual brand marketing initiatives.
• Translate overarching brand strategy into actionable 360-degree marketing plans.
• Ensure consistency of brand messaging, positioning, and storytelling across all customer-facing channels.
• Support the development of key brand narratives, product launches, seasonal campaigns, and cultural moments.
• Serve as a strategic partner to Design, Merchandising, Creative, E-commerce, Wholesale, Social, PR, and Performance Marketing teams.
• Manage marketing calendars and ensure alignment across departments.
• Lead cross-functional meetings and drive accountability against key milestones and deliverables.
• Manage both up and down across the organization, helping teams stay aligned and focused on shared objectives.
• Lead execution of integrated marketing campaigns from concept through launch.
• Develop comprehensive go-to-market strategies for seasonal collections, key product launches, collaborations, and brand initiatives.
• Ensure campaign messaging is effectively translated across email, social, influencer, PR, paid media, retail, and wholesale channels.
• Partner with creative teams to ensure assets are developed to support all channel needs.
• Support Director of Creative Operations and Fractional Head of Marketing in photoshoot production and execution.
• Maintain a strong understanding of the evolving social media and influencer landscape.
• Collaborate with Social Media Manage and Affiliate / Influencer consultants to ensure content supports broader brand objectives.
• Contribute to brand messaging frameworks, campaign briefs, copy direction, and storytelling.
• Identify opportunities to amplify brand awareness and engagement through relevant cultural, social, and industry trends.
• Partner with wholesale accounts and internal sales teams to support key retail initiatives.
• Develop marketing support materials, launch plans, and storytelling tools for wholesale partners.
• Ensure brand consistency across all retail and wholesale touchpoints.
• Work closely with E-commerce and Performance Marketing teams to ensure performance and brand campaigns are clearly communicating brand and product messages.
• Partner with E-commerce team to identify opportunities for brand storytelling and site enhancements.
• Track and report on brand and campaign KPIs, as it relates to business objectives.
• Own post-campaign recaps, delivering clear analysis, learnings, and go forward optimizations.
• Stay current on the competitive space and industry trends.
  
  
  

Who You Are:

• 5–7 years of marketing experience, preferably within fashion, apparel, beauty, or lifestyle brands.
• Proven experience managing integrated marketing campaigns from concept through execution.
• Strong understanding of brand marketing, consumer behavior, and storytelling.
• Familiarity with social media, influencer marketing, content strategy, and digital marketing ecosystems.
• Experience working cross-functionally with creative, merchandising, sales, and e-commerce teams.
• Exceptional organizational and project management skills.
• Strong communication and presentation abilities.
• Ability to balance strategic thinking with hands-on execution.
• Highly collaborative, proactive, and solutions-oriented mindset.
• Passion for fashion, denim, and contemporary consumer brands.