Sr. Marketing Manager, Strategic Programs, Amazon Leo
Description
The Amazon Leo North America Consumer team is looking for a talented Senior Marketing Manager who will lead strategy for core programs and audiences across the US, Canada, and Mexico. This role is responsible for building full-funnel marketing strategies for core programs and audiences including small business owners, consumer broadband funding projects, and partnerships. You will bring multi-channel marketing expertise combined with effective program management skills. You will own team-wide programmatic solutions to help global Performance Marketing teams function effectively. You will work closely with channel marketers, go-to-market leads, insights, and central Amazon teams. A successful candidate will have experience planning multi-channel marketing campaigns that deliver results, and bring a toolbox of program and project management systems with proven effectiveness. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment.
Key job responsibilities
- Build multi-channel marketing strategies and requirements for Leo programs in partnership with go-to-market and consumer growth teams.
- Dive deep into audience insights to forecast business opportunity and build an effective channel strategy.
- Establish program and project management solutions for regional scaling, operational readiness, and creative development processes.
- Track and report on performance marketing KPIs (clicks, conversions, CPA) as part of weekly and monthly business reviews.
Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.