Sr. Marketing Operations Specialist
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Marketing Operations Specialist based in United States.
This role sits at the intersection of marketing technology, data, automation, and revenue growth within a fast-moving environment.
You will help operate and optimize the marketing technology stack while ensuring campaigns are executed accurately, efficiently, and at scale.
The position combines hands-on campaign operations with data management, reporting, workflow automation, and process improvement.
You will work closely with marketing, sales, growth, and revenue operations teams to improve pipeline quality and program performance.
A key focus will be building reliable automated workflows and maintaining clean data across CRM, marketing automation, and enrichment platforms.
Success requires someone who can move quickly, take ownership, spot operational gaps, and turn them into scalable solutions.
This is an opportunity to have a direct impact on marketing execution and revenue growth while expanding your expertise in modern marketing technology.
Accountabilities:
- Set up, test, QA, and launch marketing campaigns across email, webinars, and events using Customer.io, including building dynamic emails with HTML and Liquid.
- Maintain accurate, reliable marketing data across Salesforce and Customer.io, including lead capture, enrichment, routing, and lifecycle workflows.
- Administer, troubleshoot, and continuously optimize the marketing technology ecosystem, including Customer.io, Salesforce, Clay, Cargo, and Tray.io.
- Build, manage, and improve automation workflows in Tray.io supporting sales-led and product-led growth motions, including lead routing, lifecycle triggers, and cross-system data synchronization.
- Support monthly and ad hoc reporting, campaign performance analysis, dashboards, and insights that help inform marketing and revenue decisions.
- Document, standardize, and streamline campaign operations, lead management, attribution, and other marketing processes to improve scalability and repeatability.
- Partner with growth, sales, and revenue operations teams to coordinate campaign execution, improve pipeline quality, and assess program impact.
- Take ownership of projects from scoping through execution and delivery, maintaining clear task tracking, timelines, and stakeholder communication.
- Proactively identify data quality problems, operational inefficiencies, and process gaps, then collaborate with relevant teams to implement effective solutions.
- Develop reusable email modules, campaign templates, and operational processes that enable faster execution with minimal rework.
- Learn and master the core marketing technology stack quickly, with the expectation of independently managing campaign builds and QA within the first 45 days.
- Take ownership of at least one automation workflow end-to-end and maintain dependable data flows between core marketing and CRM platforms.
- 3–5 years of experience in marketing operations, revenue operations, marketing technology, or a closely related field.
- Bachelor’s degree in marketing, business, analytics, or a related discipline, or equivalent relevant professional experience.
- Demonstrated experience working with marketing technology, digital marketing operations, and marketing data analytics.
- Advanced proficiency in Liquid code for dynamic email content, including the creation and maintenance of scalable, reusable email modules.
- Hands-on experience with Salesforce and Customer.io or comparable CRM and marketing automation platforms.
- Strong proficiency with Excel or Google Sheets and confidence working with marketing data.
- Experience with automation and workflow platforms such as Tray.io, Zapier, or similar tools is highly valuable.
- Strong analytical, organizational, and attention-to-detail skills, with a consistent focus on accuracy and data quality.
- Ability to independently own projects from planning and execution through delivery with minimal supervision.
- Strong project management skills, including prioritization, task tracking, deadline management, and stakeholder coordination.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with both technical and non-technical stakeholders.
- A proactive, self-starting approach and willingness to identify problems and propose solutions without waiting for direction.
- Comfortable working in a fast-paced, iterative environment where speed, ownership, experimentation, and deliverables are highly valued.
- Experience in B2B SaaS or technology environments is preferred.
- Experience supporting blended sales-led and product-led growth models, event operations, or sales engagement platforms is a plus.
- Familiarity with AI-assisted development tools such as Cursor and AI/LLM platforms including Claude, ChatGPT, or Gemini is advantageous.
- Base salary: $83,130–$115,000 USD, depending on experience, expertise, and location.
- Potential additional compensation through bonuses, variable pay/OTE, and equity.
- Comprehensive benefits package, with offerings varying according to employment type and location.
- Flexible work environment, including fully remote opportunities and access to hybrid-hub environments depending on role and location.
- Opportunity to work at the intersection of marketing operations, automation, data, and revenue growth.
- Exposure to modern marketing technologies including CRM, marketing automation, data enrichment, and workflow automation platforms.
- Career development opportunities in a fast-paced, technology-driven environment.
- Opportunity to collaborate closely with marketing, sales, growth, and revenue operations professionals.
- Applications are expected to remain open through December 17, 2026, or until the position is filled; early applications are encouraged.
Requirements:
Benefits:
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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