Sr Marketing Specialist

[Role Overview]

The Sr. Marketing Specialist is responsible for developing and executing regional marketing strategies that build & enrich product portfolio, drive demand generation, accelerate pipeline growth, expand partner engagement and manage profitable growth.

[Key Responsibilities - What you will do]

• Channel Partner Excellence
  • Localizing and executing channel partner programs, enhancing partner capabilities, engagement, and business performance.
  • Recruiting and developing new channel partners to expand market coverage and drive sustainable business growth.
  • Plan and execute joint marketing initiatives (MDF) with channel partners to strengthen brand awareness in the market, promote solutions, and expand new business opportunities.
  • Develop partner enablement programs including training, co-marketing, and content.
• Demand Generation & Pipeline Development
  • Lead branding and solution promotion strategies in target markets to enhance market awareness, create customer engagement, and drive the expansion of business opportunities and pipeline growth.
  • Plan & execute integrated demand generation campaigns across digital and offline channels.
  • Drive marketing-qualified leads (MQLs) and support pipeline acceleration.
  • Monitor and optimize campaign performance using data-driven insights.
• Product Portfolio Management & Go-To-Market (GTM) Execution
  • Orchestrate the local launch of global products with relevant teams to ensure on-time release, including completion of required localization and certification.
  • Leading global and regional GTM strategies for new product introductions (NPI).
  • Coordinate cross-functional teams to ensure successful launches.
  • Enable partners with tools, content and campaigns for market activation.
• Market Insights, Strategic Planning and Profit Management
  • Conduct market research and analysis to define the market size (TAM/SAM), identify priority verticals, and develop and execute market positioning strategies for target segments.
  • Analyze business data and market trends to generate insights, evaluate their potential impact on the business, and communicate findings to enable proactive actions.
  • Provide insights to refine marketing strategies and identify growth opportunities.
  • Implement pricing strategies that balance competitiveness and profitability to drive revenue and margin growth.

[Qualifications]

• 8+ years of experience in marketing in the industrial B2B field
• Experience working in a global or matrix organization (MNCs)
• Strong understanding & experience of demand generation and channel partner engagement
• Expertise in orchestrating the end-to-end process of new product planning, development, and launch
• Understanding business including financial, Profit & Loss (P&L) structure
• Excellent communication and stakeholder management skills
• Language: Fluent in Korean and business level English. No barrier to communicate with global people in English (Reading, Writing and Communication)
• No barrier for international travel

[Preferred Qualifications / Competencies]

• Experience in industrial, technology, or building solutions sectors
• Background as an in-house, full-spectrum marketer at a manufacturing company
• Field experience at Fire Alarm Solution
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Power BI), MS Office and AI tools
• Bachelor’s degree in marketing, Business, Engineering, or related field
• Strategic thinking with strong execution capability and data-driven decision-making