Sr. Performance Marketing Lead

# Senior Performance Marketing Lead ## Company Overview *Not specified.* ## Job Summary The Senior Performance Marketing Lead will play a pivotal role in building and scaling customer acquisition efforts for an early-stage consumer brand. This high-impact position requires a performance-driven marketer with a strong commercial mindset, responsible for driving efficient growth, optimizing paid acquisition channels, and contributing to the overall revenue growth of the Direct-to-Consumer (D2C) business. ## Responsibilities - Develop and execute comprehensive paid acquisition strategies across digital platforms, including Meta and Google, to drive customer acquisition and revenue growth. - Manage and optimize media spends, ensuring CAC (Customer Acquisition Cost) efficiency and maximizing ROAS (Return on Ad Spend). - Lead creative testing and content creation initiatives to leverage consumer behavior trends and improve campaign performance. - Analyze campaign data to identify insights, optimize performance, and report on key metrics to stakeholders. - Build and scale growth engines from an early-stage environment, demonstrating strong ownership and strategic thinking. - Collaborate with cross-functional teams to align marketing efforts with overall business objectives and brand positioning. ## Qualifications - Extensive hands-on experience in D2C performance marketing, with proven success in scaling paid media campaigns. - Deep expertise in Meta (Facebook/Instagram), Google Ads, and campaign optimization techniques. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent understanding of consumer behavior and creative content trends. - Demonstrated ability to operate effectively in an early-stage, fast-paced environment. - Educational qualifications: Top-tier MBA with a strong academic and professional pedigree. - Experience at a PE/VC fund, top-tier consulting firm, or as a founder is highly desirable. - Strong commercial acumen and strategic thinking. ## Preferred Skills - Experience with creative content development and content marketing. - Knowledge of performance marketing tools and analytics platforms. - Ability to adapt quickly to changing market conditions and consumer trends. - Leadership qualities with a proactive ownership mindset. ## Experience - Proven track record of 5+ years in performance marketing, specifically within D2C brands or startups. - Experience managing significant media budgets and scaling growth initiatives. - Prior experience in early-stage companies or entrepreneurial environments is a plus. ## Environment - The role is suited for a dynamic, fast-paced startup environment. - Location details are not specified; remote or hybrid work arrangements may be considered. - The position involves working closely with cross-functional teams in a collaborative setting. ## Salary *Not specified.* ## GrowthOpportunities *Not specified.* ## Benefits *Not specified.*