Sr. Performance Marketing Manager

Requirements:

• Minimum 5 years of hands-on PPC experience, with a significant portion spent working on US market campaigns.
• Deep expertise in Google Ads (Search, Display, Performance Max) and Microsoft Ads.
• Proven track record in B2B PPC experience with longer sales cycles, multi-touch attribution, and lead generation KPIs.
• Strong command of audience segmentation strategy, including firmographic, demographic, and behavioral targeting.
• Proficiency with Google Analytics 4 conversion tracking and campaign attribution models.
• Experience managing mid-to-large budgets ($50K+/month) with demonstrable ROI outcomes.
• Excellent analytical skills: ability to derive insights from complex data and translate them into strategy.

Good to Have:

• Experience with LinkedIn Ads for B2B audience targeting and account-based marketing (ABM) campaigns.
• Familiarity with CRM platforms such as HubSpot or Salesforce and their integration with paid media data.
• Knowledge of programmatic advertising platforms and retargeting strategies.
• Google Ads or Microsoft Advertising certifications.
• Experience working in or with agencies managing US-based B2B clients.