Sr. Product Manager
Summary
A marketing-focused Senior Product Manager at AbbVie in Shanghai who develops and executes the launch plan for a new dermal filler product line, engaging KOLs, tracking market and brand performance, managing the promotional budget, and aligning sales and marketing.
Develop, optimize and implement the launch Plan of new filler product line
Engage KOL to ensure strong brand endorsement from KOLs.
Monitor market trends, competitive environment, and customer insight as well as brand performance to evaluate the effectiveness of marketing activities.
Work closely with cross-functional team as well as sister brand synergy marketing resources.
Ensure the integrity of filler marketing activities in accordance with local, regional and corporate compliance policies
Effectively development and manage promotional budget to deliver annual marketing plan
Lead open, consistent and clear communication between sales and marketing
Update sales force training material and implement the new employee orientation training.
Bachelor’s degree or above in marketing related majors
3 years’ experience in Product/Strategy marketing or business consulting background. Experience in new product launch is preferred
Team work spirit
Strong communication skills to cooperate with cross-team functions and drive result
Proactive and independent attitude
Good level of English language both in spoken /written
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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