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ADI Global Distribution

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Sr Product Manager - Displays

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Description

The Senior Product Manager - Displays will report to the Sr. Director of Product Management for the Exclusive Brands Team, serving as a product and subject matter expert. The position will be responsible for developing and executing product and business strategies that drive market growth while achieving top lines sales. Acting as a Brand Champion, the role requires a strong ability to identify market opportunities, assess competitive landscapes, build business cases, and execute initiatives that enhance profitability and optimize the category’s performance. This role will develop strategic, data-driven roadmaps that address customer needs, align with business priorities and drive revenue growth.

Job Duties

  • Accountable for delivering exclusive brands top line sales and gross margin for video and display categories

  • Develop and execute market-driven strategies to optimize category performance and profitability across both exclusive brands and 3P

  • Accountable for various methods of increasing unique buying partners

  • Identify and unite new opportunities for strategic relationships to drive category growth

  • Act as a subject matter expert and brand champion, ensuring category leadership in the marketplace.

  • Develop category road maps by identifying key market trends, customer pain points, and competitive gaps

  • Lead business case development, securing internal buy-in and funding for new initiatives.

  • Present strategy recommendations and investment proposals to senior leadership

  • Execute details of existing and new projects

  • Consistent engagement with customers directly via meetings, tradeshows, and sales visits to gather insights and refine strategies

  • Drive strategic planning sessions, set measurable objectives, and track performance outcomes.

  • In-depth knowledge of competitive dynamics, and develop understanding of how to create differentiation and win in the marketplace

  • Lead and drive corporate initiatives to increase profitability of the category (brand consolidation, SKU rationalization, pricing strategies, supplier changes, etc.)

  • Drive cross-functional teams with humility and clarity

You Must Have

  • 5+ years’ product or brand management experience

  • Proven track record of launching new initiatives, services, or products

  • Experience building internal and external relationships

  • Demonstrated success in market research, competitive analysis, and strategic business planning

  • Experience developing and executing marketing programs

  • Experience reducing cost and improving operational efficiencies

Preferred Qualifications

  • 5+ years’ experience in relevant product category or brand management

  • Previous experience in category or brand management

  • Proficiency in Power BI or similar analytical tools

Skills

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