Sr. Product Marketing Manager (Community & Growth Focus)

[ About ANIWEAVE ]

“Bringing intelligence into existing workspaces”

Founded in June 2025, ANIWEAVE is dedicated to seamlessly integrating spatial intelligence and agentic workflows into existing industry environments. We specialize in foundational spatial geometry computation and intelligent collaboration technologies, bridging communication gaps and eliminating workflow latency across disparate systems and multi-tiered teams.

Our core spatial intelligence engine has been validated through production-grade deployment with global industry leaders. Through a deeply embedded, frictionless product architecture, ANIWEAVE continuously empowers teams to unlock tangible productivity within their existing workflows.

Recognition & Backing:
Member of the NVIDIA Inception program, with our edge-AI Jetson deployment recognized on NVIDIA’s official COMPUTEX showcase.

[Role Overview]
As a Senior Product Marketing Manager, you will sit at the intersection of Product, Sales, and our Users. You are responsible for defining how the world perceives our product and ensuring our message resonates with an audience of highly technical, often overworked spatial designers.

Unlike a traditional PMM role, you will also lead our community-led growth strategy. You are part "Workflow Hacker" and part "Hype Builder." You won’t just write messaging; you will own our public-facing communication on high-friction channels (X/Twitter, Reddit, LinkedIn, and niche design forums), launching viral product drops while engaging deeply with early adopters to convert them into power users.

[Key Responsibilities]
1. Product Positioning & Messaging

• Develop high-impact positioning and messaging that differentiates our product in a competitive software landscape.
• Create a consistent "voice" for the product across all touchpoints, ensuring complex technical features are translated into clear, value-based benefits.

2. Go-to-Market (GTM) & User Acquisition

• Lead GTM strategies for new feature launches, Hype Drops to build momentum in the designer community, ensuring cross-functional alignment between Dev, Product, and Sales.
• Execute guerrilla marketing campaigns (e.g., Reddit infiltration, viral X threads) specifically designed to acquire the first 1,000+ "Power Users" through targeted outreach and creative marketing.

3. Community Leadership & Engagement

• Own and grow our presence on X (Twitter), Reddit, TikTok, Instagram and Facebook groups etc.
• Actively engage with potential users in public forums and niche communities to drive brand visibility and organic interest and need to understand balancing "magic/hype" content (Chat to 3D in seconds) & our technical reality when we solve designers' revision nightmares.
• Turn our community into a "feedback loop," gathering qualitative insights to influence the product roadmap.

4. Content & Sales Enablement

• Produce high-quality English content, including blog posts, case studies, whitepapers, and social media threads.
• Equip the sales/outreach team with the tools and narratives needed to close high-value leads.

5. Market Intelligence

• Conduct deep-dive competitor analysis and stay ahead of industry trends to pivot messaging in real-time.
• Understand the user journey through data, identifying friction points in the conversion funnel.