Sr. Product Marketing Manager
You will own Helius's product marketing storytelling across positioning, launch coordination, the website, blog, and social channels. You will build launch processes, shape cross-product narratives, guide pricing communications, coordinate technical launches, and tailor messaging for developers, traders, apps, and institutions. You will work cross-functionally with Founders, Engineering, Product, and Revenue teams.
Responsibilities
- Build and own a product launch calendar and playbook
- Own positioning across the full product suite
- Build a cohesive cross-product narrative
- Clarify target audiences and key differences across products
- Drive awareness of existing and future products
- Recommend launch timing and packaging
- Communicate pricing changes clearly to customers
- Build an in-depth understanding of target audiences
- Tailor product narratives to apps, traders, individuals, and institutions
Requirements
- 7+ years in B2B product marketing
- Experience with technical products such as developer platforms, infrastructure, or crypto
- Zero-to-one experience building a product marketing function
- Ability to understand technical specifications, documentation, and changelogs
- Understanding of gRPC, WebSockets, and webhooks
- Experience running technical product launches from start to finish
- Experience coordinating across teams and with outside partners
- Strong technical writing skills
- Ability to move work across teams and hold teams accountable
- Ability to develop and defend data-backed points of view
- High degree of ownership and agency
- Resourcefulness and self-direction
- Comfort working part-time on a contract basis
- Knowledge of the Solana ecosystem or ability to learn it quickly
- Familiarity with RPC infrastructure, validators, and apps
- Existing presence on X is a plus
- Familiarity with crypto community communication is a plus
Benefits
- Flexible hours
- Remote work