Sr. Retail CRM Marketing Manager

About The Role:
We’ve created a new marketing engine from scratch, and are looking for a Senior Marketing Manager to own CRM strategy in our retail sector. In this role, you will collaborate with regional/product leaders as a marketing conduit, ensuring strong CRM strategy to support our retail business. You will ensure launches are marketed effectively across all paid and organic touchpoints.

This role will coordinate marketing plans across all marketing teams, but will report into the CRM organization. This role will also require some hands-on work directly with CRM tools.
What You’ll Do:

Own marketing planning and execution across the retail business, including campaign strategy, channel mix, and messaging cadence
Design, build, and deploy ad hoc and lifecycle campaigns relating to retail businesses across email, SMS, and push while ensuring quality, consistency, and reporting integrity
Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data
Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process
Lead A/B testing and experimentation across content, targeting, and journeys, using insights to continuously improve customer engagement
Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure
Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.

What We're Looking For:

7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM
3+ years of experience in retail or has owned B2B or retail CRM marketing
Ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code
Ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches
Strong cross-functional influencing skills with the ability to manage up, down, and across to implement process and ways of working across retail projects
Data-literacy and comfort building performance narratives based on message engagement, conversion, and other metrics
A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines.
Experience translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life
Passion about scaling CRM as a growth lever, and excitement to build within a fast-moving, high-impact team
Proficiency in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus

Location:

This position will be based remotely in the US, with preference for Eastern and Central Time Zone