Sr. Sales Engineer - Mumbai
ROLE PURPOSE
The Sales Executive drives new-account acquisition in whitespace, underpenetrated and emerging clusters, owning the hunting funnel from lead generation to deal closure.
KEY RESPONSIBILITIES
New Account Acquisition (Senior)
Acquire new accounts across sub-regions and emerging segments (NPD-led wins)
Own mould-maker / auxiliary / financier ecosystem ties at senior level – co-pitches and joint factory visits
Own cluster mapping and whitespace penetration in deep-tier geographies
Mentorship & Deal Closure (Senior)
Train and mentor junior sales-team members – accompany on early-cycle visits, qualification and demos
Drive deal closure on complex / large opportunities
Field Execution (Junior)
Field-led lead generation, customer profiling and qualification
Cold-visit cadence in whitespace and emerging clusters
Demos, quote support, TCO walkthroughs and deal closure for new accounts
CRM & Discipline (Junior)
Maintain MIS / CRM / Salesforce hygiene and Sales Profiling Dashboard usage
PROPOSED TEAM STRUCTURE
The role is deployed across two tiers, with senior hunters mentoring the junior field team:
Tier
Key Focus
KPI Emphasis
Senior Sales Executive
Senior ecosystem ties, NPD-led wins, mentorship
New accounts (med / large)
Mould-maker referral conversion
Mentee productivity
Junior Sales Executive
Field lead-gen, qualification and closure
Leads / week
Qualified opportunities
First-order conversion
SUCCESS METRICS / KPIs
Acquisition
Funnel & Activity
Ecosystem & Cluster
New accounts acquired (S / M / L)
First-order conversion (%)
Revenue from new accounts
Leads generated per week
Qualified opportunities created
Activity discipline (visits, CRM)
Mould-maker referral leads converted
Cluster penetration metrics
Junior productivity post-mentorship (Senior)
KEY SKILL REQUIREMENTS
Skill Dimension
What We Are Looking For
Technical & Commercial
B2B hunting / new-business development
New-cluster penetration (whitespace / emerging)
Mould-maker, auxiliary and financier ecosystem & joint solutioning
IMM series, segment and application knowledge
Analytics & Planning
Funnel management & lead qualification
Cluster sizing & whitespace mapping
Sales Profiling Dashboard + TCO calculator
CRM discipline & MIS reporting
Interpersonal
Ecosystem relationship management
Mentoring & training (Senior)
Field-level networking in clusters
Behavioural
Hunter mentality & self-motivation
Networking orientation
Mentorship inclination (Senior)
Hustle & drive for new-account acquisition
EXPERIENCE PROFILE
Senior: 6–9 years in B2B industrial hunting / new-business development with ecosystem and mentoring exposure
Capital goods / industrial-equipment exposure preferred; IMM product knowledge a plus
Graduate / MBA; engineering background advantageous
