(Sr.) Seller Consultant, Marketing Planning and Strategy(Event Marketing)
Description
Event Marketing will oversee planning, execution of online and offline marketing campaigns, supporting China Walmart Cross Border prospective seller acquisition and existing seller education, eco-system cooperation, as well as branding awareness enhancement.
This role will be mainly responsible for building the Asian Walmart Cross Border seller events as a long-lasting brand with its own visual identity and industry-leading integrated marketing events. The right candidate will be collaborative, results oriented, relentlessly focused on the sellers, could make tough decisions, and execute with high standards.
Join us and be part of a team that is shaping the future of global e-sourcing. If you are
passionate about building brands, driving engagement, and making a measurable impact on
business growth, we want to hear from you!
Main Responsibility:
- Develop and implement localized brand guidelines, assets, and key messages that resonate
with the Asian seller market while maintaining alignment with the global e-sourcing brand
strategy.
- Develop and execute marketing communication plan to boost Walmart global e-sourcing
brand awareness of Asian seller market.
- Collaborate closely with the cross-functional team to meet business targets through launching
webinars, exhibitions, and seller conferences, overseeing end-to-end planning and execution.
- Work cross-functionally with design, content and business teams to produce localized content,
seller enablement, event materials, to support local seller acquisition initiatives.
- Identify co-marketing opportunities with other business teams and seller facing programs.
Propose data-driven business case and drive implementation.
- Forecast, track, and report on marketing performance, and summary highlights, optimize the
result with data driven decisions.
- Support on other mega marketing campaigns execution, such as seller summit
- Complete other tasks assigned by line manager
Requirements:
- Bachelor or above in Business, Marketing or a related field.
- 3 years and above relevant work experience in event marketing and branding, or public
relations. (B2B campaign experience is plus)
- Great communications skills in complex matrix dealing with multiple internal and external
stakeholders, attention to detail.
- Creative thinker who is adept at working on multiple projects simultaneously in fast-paced
environment.
- Excellent project management skills, verbal communication and presentation abilities.
- Experience using data and metrics to drive improvements
- Proficiency in oral and written English, additional foreign language skill preferred.
- E-commerce experience is a plus.
WMGS doesn’t charge any recruitment or similar fee in the recruitment process including but not limited to interview, offering and onboarding.