Sr Specialist, Brand Activation

This role is for a social-obsessed marketer who lives on the feed, thinks in content, and knows how to turn a creator partnership into a cultural moment. The Senior Specialist, Brand Activation Influencer & Social is responsible for executing Influencer & Owned Social Strategy, and Development & Execution of Campaigns and Measurement across Brand and Always-On Campaigns. This is a hybrid role, we work on site 4 days and remotely 1 day weekly.

• Owns the brand's organic social presence across platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
• Develops and manages a content calendar for always-on social
• Monitors brand social channels and engages with the community; understands the brand's tone of voice and writes in it natively
• Briefs and directs creative assets for social, with a strong aesthetic eye for on-brand, platform-native content; comfortable with light content creation including filming and directing UGC shoots in partnership with in-house creative
• Develops and executes a UGC strategy, identifying opportunities to source, rights-manage, and amplify authentic consumer content across owned and paid channels
• Keeps a pulse on culture, trends, and emerging creators; brings fresh, culturally relevant ideas to campaign concepts
• Maintains a strong POV on platform trends, formats, and algorithm changes
• Leads Influencer/Creator Agency relationships; briefs agency partners per season with clear, consumer-led objectives and KPIs aligned to comms strategy, brand, and business priorities in the US
• Develops Influencer/Creator activations for Brand & Key Products to cultivate deeper engagement with the brand and drive the consumer through to purchase
• Fosters and sustains direct relationships with influencer talent, resulting in authentic and lasting brand affinity
• Manages influencer programs across macro, micro, and nano tiers, matching the right creator to the right moment and objective
• Executes Influencer/Creator Activation Plans including weekly optimizations; ensures programs are effectively planned, executed, and recapped
• Supports Director, Brand Activation on strategic seasonal & comms planning for Influencer & Owned Social
• Supports Brand Activation events and experiential moments, including on-site social coverage, influencer attendance coordination, and post-event content amplification
• Partners with Agency Partners & Analytics to set and review holistic measurement plans; uses data and insights to optimize future campaigns
• Demonstrated knowledge of Influencer Metrics & KPI optimization across both influencer and owned social channels
• Builds internal partnerships and ensures cross-functional collaboration and alignment with internal channel teams: brand management, in-house agency, performance marketing, merchandising & retail/WHS marketing
• Partners with Brand Marketing & Performance Marketing teams to ensure plans are integrated at all touchpoints and drive the consumer through an integrated experience
• Manages budget across influencer and owned social workstreams
• Presents Brand Activation Marketing plans to key stakeholders including senior management, channel teams, and sales organization

• 3+ years of hands-on influencer marketing AND owned social experience, ideally working with lifestyle brand
• BA in Marketing or related discipline
• Digital Native, Plugged in: TikTok and Instagram are non-negotiable
• Robust Understanding of Influencer Marketing
• Influencer Agency Management across planning & execution
• Demonstrated knowledge of Influencer Metrics & KPI Optimization
• Experience with Tools like CreatorIQ, Sprout, Meltwater
• You put the consumer first and ask questions about what influences their buying behavior
• You are a strategic thinker with top notch planning skills and an obsession for detail
• You are an ambitious intellectual & creative thinker who values iteration and innovation
• You live and breathe social media
• You have a track record of executing high impact, results oriented creator marketing plans
• You are a resourceful go-getter who can navigate a matrixed team environment
• You have an optimistic attitude and ability to positively influence your peers
• You have the confidence, strong written and verbal communication, and presentation skills to present marketing plans in front of senior management
• You are a collaborative, team player