Sr. Specialist, Social Media & Contents - Korea

Develop and execute a comprehensive, full-funnel social media strategy across all relevant platforms (Instagram, Kakao, X, YouTube, TikTok) that maps to Blue Bottle Coffee’s strategic brand vision and business goals

Build and lead our KOL (Key Opinion Leader), Content Creator, and Influencer programs, identifying the right partners, negotiating terms, and managing relationships to amplify our brand reach authentically

Take ownership and lead the end-to-end content production process, propose strategic decisions on execution-whether utilizing agencies, directing freelancers, or shooting and creating the content yourself.

Manage and collaborate with external digital agencies, freelance creators, and internal creative teams to build, maintain, and execute a robust, always-on content publishing calendar

Track, report on, and analyze social media performance and campaign metrics while conducting continuous competitive analysis and social listening to ensure our platforms remain relevant

Act as a cross-functional leader, partnering with product, retail, and e-commerce teams to ensure evergreen and seasonal product launches are fully supported by impactful social media campaigns

A Passionate Brand Ambassador: You possess a deep appreciation for coffee, design, and digital culture, and have a genuine desire to build meaningful community connections.

An Intuitive Storyteller: You are a natural storyteller who can translate complex brand nuances into digestible, engaging social content.

Data-Driven & Aesthetic: You are equally motivated by brand equity and business metrics, comfortably balancing aesthetic quality with performance data in your thinking.

Growth-Oriented & Adaptable: You have a growth mindset, constantly learning and staying ahead of digital trends, with the ability to thrive in a fast-paced, ever-changing environment.

Collaborative & Proactive (Kaizen): You enjoy working with diverse teams and thrive in an environment of continuous improvement (Kaizen). You are proactive in proposing new ideas and simplifying processes to create better guest experiences.

Degree in Business Administration, Marketing, or a related field preferred

5+ years of related experience in social media management, digital marketing, PR, or influencer marketing with a proven track record of growing channels (IG, Kakao, X, YouTube, TikTok)

A strong portfolio and proven experience in producing, leading, and creating compelling content, demonstrating a deep understanding of content and creativity.

The ability to work independently and lead content production, actively deciding whether to leverage agencies, utilize freelancers, or shoot and produce content yourself.

Excellent communication skills in Korean and English

Extensive experience briefing and managing external partners, including creative agencies, digital agencies, and freelance content creators

Excellent analytical skills, with the ability to translate native platform data and social listening metrics into clear, actionable business recommendations

Passion for coffee, people, culture, and sincere hospitality