Sr Technology Analyst - DAM Content Auth

About Us:

At Southwest Airlines, we believe that flying should feel like freedom. For over 50 years, we've been connecting people to what matters most with low fares, legendary hospitality, and a heart for service. Our culture is built on the principles of fun, friendliness, and family, making us one of the most admired workplaces in the world.

If you're passionate about making a difference, love working in a fast-paced environment, and want to help millions of travelers reach their destinations with a smile, Southwest Airlines is the place for you. Here, your career can truly take flight

Job Summary

• Conduct needs analysis to create quality solutions. Ensure solutions are aligned with stated requirements and comply with departmental standards. Manage activities to ensure solutions are delivered on-time and within budget. Serve as a resource to ensure effective communications to customers or key stakeholders.

• As a Sr Technology - MarTech / Content Supply Chain, you’ll own product direction for enterprise CMS, content, and digital-experience capabilities that help teams create, manage, publish, and optimize customer-facing experiences.

• You’ll translate customer and business problems into product outcomes by shaping roadmaps, backlogs, epics, user stories, acceptance criteria, and measurable success criteria across Marketing, Brand, Commercial, Customer, and Servicing domains.

• You’ll operate across an evolving ecosystem where ambiguity becomes an opportunity to define smarter ways of working, balancing customer impact, feasibility, experience risk, dependencies, and speed to market while supporting automation and intelligent experiences.

Responsibilities

• Apply knowledge and skills of analysis, business processes, tools, domains, project methodologies, requirements definitions, and testing to solve a range of problems

• Partner with other Technology Team members to provide advice or solutions within his or her area of expertise

• Identify strengths and weaknesses of alternative solutions, conclusions, or approaches to problems and search for and seize opportunities to do more or to do things better

• Estimate effort and value for solutions

• Apply business solutions with broad level knowledge about technology platforms/architectures

• Verify information and carefully review and check the accuracy of own work using dependency identification processes in technology work

• Establish or follow prioritization processes to drive work, completing work with a sense of urgency

• Express ideas, business or technical requirements clearly and concisely in writing using appropriate levels of summary and synthesis on a regular and consistent basis

• Monitor program risks, issues, and scope, ensuring the appropriate level of priority, visibility and escalation

• May perform other job duties as directed by Employee's Leaders

• Support Adobe Workfront and Adobe Campaign configuration, including administration, templates, and reporting structures.

• Work with AEM Content Fragments/structured content and query capabilities such as AEM Query Builder or GraphQL.

• Partner with creative operations and brand teams to align governance and content workflows.

• Establish governance structures that improve compliance, asset reuse, and downstream activation

Knowledge, Skills and Abilities

• Advanced knowledge of business analysis, process modeling and redesign

• Advanced knowledge of technical environments

• Advanced knowledge of software development methodologies

• Skilled in excellent partnering, communication, and negotiation in working with various Teams and/or external partners

• Ability to analyze large, complex, or vague Business or technical problems, articulating the problem or root cause, and translating the analysis into viable solution recommendations

• Ability to work effectively in a strong Customer service/team oriented environment

• Ability to research, create, and document requirements, processes, and technical specifications

• Ability to manage and prioritize multiple and widely varied work streams/tasks

• Ability to take on multiple assignments, whether administrative or project related, while maintaining a successful level of completion in all responsible work; able to mentor others to do the same

• Ability to develop, present and effectively communicate ideas and strategies to a variety of audiences

• Ability to teach and mentor others concerning technical and business subjects

• Hands-on Adobe AEM Assets configuration knowledge, including metadata schemas, taxonomies, permissions, and workflows.

• Strong understanding of DAM governance and content structures that enable reuse and activation at scale.

• Working knowledge of Adobe Workfront and Adobe Campaign configuration, administration, templates, and reporting.

Education

• Required: Bachelor's degree in Computer Science, Engineering, Information Systems or related field and/or equivalent formal training

Experience

• Required: Advanced-level experience, seasoned and specialized knowledge in:

  • Information technology (IT) operations, programming, systems/software development or another IT related field

  • 5–7+ years of experience aligned to technology analysis, DAM, CMS, content operations, or platform administration.

  • Hands-on experience configuring AEM Assets within a live DAM implementation.

  • Experience with metadata schemas, taxonomy structures, permissions, workflows, and asset lifecycle management.

  • Experience balancing authoring-team needs, platform behavior, and governance constraints.

  • Experience with Workfront and/or Adobe Campaign configuration, administration, templates, and reporting

• Preferred Experience

• AEM Content Fragments / structured content experience.

• AEM Query Builder or GraphQL querying experience.

• Creative operations / brand workflow familiarity.

• Figma and Adobe Creative Cloud tools.

• Experience supporting large enterprise DAM governance and content workflows.

Other Qualifications

• Must meet confidentiality expectations as to confidential, proprietary and sensitive Company information

• Ability to work extended hours as needed