Staff Brand Designer

You will design webflow.com as the primary brand surface, shaping pacing, narrative, and flow across the visitor journey. You will extend the brand system into web-native patterns and components that other designers and marketers can reuse. You will carry work from brand idea to shipped page without handing it off at the seam. You will act as the primary technical owner of the marketing surface area, from CMS architecture to component systems to publishing workflow. You will build on the Webflow platform as its most sophisticated customer, balancing ambition against performance, scalability, and maintainability. You will ship launches, campaign pages, and fixes under deadline pressure, including moments like Webflow Conf, and own performance, accessibility, and SEO health as ongoing commitments. You will bring the same standard to non-website work: campaign systems, conference environments, editorial, film, and the brand's expression inside the product. You will design for coherence across surfaces so ideas hold up in keynotes, videos, and physical spaces. You will experiment with AI-assisted design and development, generative code, and agentic build tooling, and put what works into production. You will explore advanced and pre-release platform capabilities and ship them ahead of the market. You will build working prototypes that settle debates faster than decks. You will partner with cross-functional teams to get campaigns and launches live. You will reduce dependency bottlenecks by making your expertise available early. You will mentor designers and marketers through pairing, feedback, and the systems and guardrails you build.

Responsibilities

• Design webflow.com as the primary brand surface
• Shape pacing, narrative, and flow across the visitor journey
• Extend the brand system into web-native patterns and components
• Carry work from brand idea to shipped page
• Act as the primary technical owner of the marketing surface area
• Build on the Webflow platform as its most sophisticated customer
• Ship launches, campaign pages, and fixes under deadline pressure
• Own performance, accessibility, and SEO health
• Apply brand standards to campaigns, conference environments, editorial, film, and product surfaces
• Design for coherence across surfaces
• Experiment with AI-assisted design, generative code, and agentic build tooling
• Explore advanced and pre-release platform capabilities
• Build working prototypes
• Partner with cross-functional teams to launch campaigns
• Reduce dependency bottlenecks by offering expertise early
• Mentor designers and marketers through pairing, feedback, and systems

Requirements

• BS/BA college degree or relevant experience
• 8+ years of experience spanning brand design and web design or development
• Demonstrated experience designing marketing websites as a primary surface of a brand
• Deep, demonstrable Webflow expertise, including complex CMS structures, components, interactions, performance work, and system-level thinking
• Experience contributing to brand work beyond websites
• Active AI fluency using AI and agentic tooling in real production work
• Familiarity with code: read HTML and CSS comfortably, follow and adapt JavaScript
• Portfolio showing both identity-level craft and shipped, high-traffic sites you can speak to at the architecture level

Benefits

• Equity (RSUs) for permanent employees
• Comprehensive medical, dental, and vision plans for full-time employees and dependents
• 12 weeks of paid parental leave for all parents and 6+ weeks additional paid leave for birthing parents
• Inclusive care for family planning, menopause, and midlife transitions
• Flexible vacation, paid holidays, and sabbatical program
• Access to mental health resources, therapy, and coaching
• 401(k) with 100% employer match up to $6,000/year in the U.S., and support for retirement savings globally
• Monthly stipends for work and wellness expenses
• Annual WIN bonus program for eligible full-time, permanent, non-commission employees