About the team

We're the Intuit Platform Brand Marketing team. We own the strategic and creative foundation for Intuit, meaning we're the source of truth for who Intuit is and how our products and brands relate to each other. Our work is strategic, but it doesn't stop there. We hold the bar on flawless execution and we partner closely with analytics and research to make sure the work is grounded in evidence, not just instinct. If you want to work on something that shapes how a company shows up everywhere, not just one campaign or one channel, this is that kind of team.

About the role

This role is the brand steward for Intuit QuickBooks. You'll drive demand for QuickBooks globally, bringing our key AI innovations to life and to market. You'll execute in close partnership with PMM, creative, design, legal, finance, web, research, and our agencies to build demand and brand love for QuickBooks around the world.

This team translates product messages into expansive campaigns that extend across the full customer journey. You'll be responsible for making sure everything hangs together, looking at the work through a brand, product, and creative lens that drives real business outcomes and genuine brand love.

You'll partner closely with:

• PMM, on positioning and business briefs, flagging brand implications early

• Creative (Intuition), who brings the work to life against your strategy and brief

• Design and web, to make sure the brand and product experience feel like one thing

• Legal and Finance, to keep campaigns compliant and on budget

• IMT and Media, to make sure the work lands well across every channel

• International market and legal contacts across UK, Canada, and Australia

• Our agency partners, managing handoffs and scope across the network

• Analytics and research teams, grounding strategy and creative decisions in data

Responsibilities

What you'll do

• Own global brand briefs for QuickBooks campaigns, along with the strategy and narrative behind them

• Bring key AI innovations in QuickBooks to life through brand and demand campaigns

• Translate product messages into expansive campaigns that extend across the full customer journey

• Set creative direction across channel teams, giving them a clear strategic point of view to build from

• Own brand voice, tone, and visual identity for your campaigns

• Approve product or feature naming that touches your area

• Lead international rollout of your campaigns, including transcreation handoffs from agency to agency to our in house creative team

• Manage the Inter Agency Team (IAT) and agency relationships, including scope, timing, and handoff coordination across partners

• Serve as the legal point of contact for your campaigns, working directly with regional legal teams to clear creative

• Act as the primary go between for our agencies and internal cross functional teams, keeping international and domestic work moving in sync

• Coordinate LCPO review, ensuring campaign materials clear legal, compliance, and privacy review across markets

• Partner with our in house creative team on asset production, setting the strategic brief they execute against and holding the bar on flawless execution

• Flag brand risks and opportunities early in PMM's business brief and positioning process

• Guide channel teams on media buying, paid spend, email builds, and social posting to ensure it's on strategy and executed to a high bar

• Partner with analytics and research teams to ground campaign strategy and creative decisions in evidence, and to measure what's working

Qualifications

What we're looking for

• Approximately 8 to 10+ years of brand or integrated marketing experience, including time managing complex, multi market campaigns

• Proven experience managing agency relationships, including scope, timing, and output quality across one or more external partners

• Experience working directly with creative teams, giving and receiving feedback that improves the work without micromanaging the craft

• Strong operational rigor. You keep multiple workstreams, timelines, and stakeholders on track without things falling through the cracks

• Excellent communication skills, written and verbal, since you'll be the connective tissue between agencies, legal, PMM, creative, and channel teams

• Experience working across international markets a plus, especially navigating local legal and regulatory nuances in campaign execution

• Comfort operating with ambiguity and driving clarity for others, since you'll often be the person translating strategy into a brief that other teams execute against

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
San Diego $154,500 - $209,000
New York $161,500- $218,500