Stagiaire Marketing - scope WACA
Posted Updated
PURPOSE OF THE POSITION
We are looking for a dynamic, results-oriented Brand Activation Intern who is comfortable working in a fast-paced and constantly evolving environment.
The main responsibility of this role will be to contribute to the development of The Laughing Cow® brand and its various consumption occasions (snacking, breakfast, cooking, etc.) within a hybrid environment combining modern trade and traditional trade across the West and Central Africa (WACA) markets.
- Support the Marketing team in implementing annual plans, monitoring product ranges, and coordinating merchandising activities across the region.
- Under the supervision of the Brand Manager, ensure the effective local adaptation of global strategies.
- Contribute to medium-term marketing initiatives by collecting, analyzing and sharing relevant insights in line with the strategic direction of the business unit.
KEY RESPONSIBILITIES
1) Key Activities Expected for the Position
Annual and Medium-Term Plans
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Support the development of advertising and promotional plans for priority countries.Coordinate the implementation of annual plans with the Brand Manager and local agencies.
Activation and Growth Platforms
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Support and monitor the implementation of offline and online media plans (TV, outdoor advertising, radio, digital, social media, street activations, etc.), with Senegal as a priority market.Demonstrate strong creativity to help guide the development of relevant, distinctive content tailored to the expectations of our target consumers on social media, in collaboration with the media agency.Support new product launches, including the rollout of activation plans by country.
Business Analysis and Performance Monitoring
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Monitor competitors and market trends through competitive reviews.Analyze activation performance, including sales results and consumer insights.
Reception and Administrative Document Management
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Volumes generated by activation activities.
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Engagement generated by communication campaigns.
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Advertising & Promotion (A&P) budget management.
2) KEY PERFORMANCE INDICATORS
A/ Quantitative
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Creativity and ability to propose new ideas.
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Strong analytical and synthesis skills.
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Collaborative mindset.
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Dynamism and responsiveness.
B/ Qualitative
- Creativity and ability to propose new ideas.
- Strong analytical and synthesis skills.
- Collaborative mindset.
- Dynamism and responsiveness.
QUALIFICATIONS AND EXPERIENCE
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Minimum education level and professional experience required: 2-year post-secondary qualification (BAC+2 or equivalent) in Marketing Management / Communication.
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1 to 2 years of marketing experience, ideally complemented by sales experience in both modern and traditional trade.
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Good command of communication platforms, particularly social media, advertising development and content creation, as well as multimedia platforms.
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Ability to support and monitor the implementation of media plans.
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Ability to conduct competitive intelligence and market monitoring.
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Ability to collaborate effectively with internal and external stakeholders across different functions.
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Strong sense of responsibility, enthusiasm, creativity and discipline.
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Ability to work effectively in a multicultural and agile environment.