State Marketing Executive

Job Brief: We are seeking a dynamic and experienced professional to lead regional trade marketing initiatives within Parle Agro Private Limited's Food Production division. This role demands a strategic thinker with a deep understanding of the food and beverage market landscape, capable of driving brand visibility and sales growth through innovative trade marketing strategies. The ideal candidate will collaborate closely with sales, distribution, and product teams to develop and execute region-specific marketing plans that align with company objectives and consumer trends. This position requires strong analytical skills, leadership capabilities, and a proven track record in managing trade marketing campaigns that enhance market penetration and customer engagement across diverse retail channels.

Responsibilities:

• Develop and implement comprehensive regional trade marketing strategies to support brand growth and market share expansion in the food production sector.
• Collaborate with sales and distribution teams to design and execute promotional campaigns tailored to regional market dynamics and consumer behavior.
• Analyze market trends, competitor activities, and consumer insights to identify opportunities and threats, adjusting trade marketing plans accordingly.
• Manage relationships with key retail partners and distributors to optimize product placement, visibility, and promotional effectiveness.
• Coordinate with product development and supply chain teams to ensure timely availability of promotional materials and product assortments.
• Lead the planning and execution of in-store marketing activities, including merchandising, displays, and sampling programs to enhance customer experience.
• Monitor and report on the performance of trade marketing initiatives using relevant KPIs, providing actionable insights to senior management.
• Train and mentor regional trade marketing staff to build capabilities and ensure consistent execution of marketing strategies across territories.
• Ensure compliance with company policies, industry regulations, and ethical standards in all trade marketing activities.
• Manage the regional trade marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.

Skill:

• Trade Marketing Strategy Development
• Retail Channel Management
• Promotional Campaign Planning
• Market Trend Analysis
• Consumer Behavior Insights
• Budget Management
• Cross-functional Team Leadership
• Merchandising and Visual Display
• Data-driven Decision Making
• Negotiation and Relationship Management
• Project Management
• Digital Marketing Integration

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in trade marketing within the food and beverage industry, with a proven track record of successful regional campaign management.
• Strong understanding of retail and distribution channels specific to the food production sector.
• Proficiency in market research and data analysis tools to drive informed decision-making.
• Excellent communication, negotiation, and interpersonal skills to manage cross-functional teams and external partners.
• Demonstrated leadership experience with the ability to manage and develop a regional team.
• Familiarity with digital marketing trends and their application in trade marketing strategies.