Steps AI- Digital Marketing executive
Posted Updated
Description
Summary:
We are seeking a dynamic and detail-oriented Digital Marketing Executive to join our innovative team at Steps AI, a forward-thinking technology company at the forefront of AI-driven solutions. As a Fresher, you will play a pivotal role in shaping and executing digital marketing strategies that drive brand awareness, customer acquisition, and engagement across multiple online platforms. This role offers a unique opportunity to work with cutting-edge technology and contribute to high-impact campaigns in a fast-paced, data-driven environment. You will collaborate with cross-functional teams to develop compelling content, manage digital advertising, analyze campaign performance, and optimize marketing efforts using industry-leading tools. This position is ideal for a recent graduate or early-career professional passionate about digital marketing, technology, and data analytics, eager to grow in a role that combines creativity with strategic thinking.
Responsibilities:
- Develop and implement digital marketing strategies across social media, email, SEO, and paid advertising channels.
- Create and curate engaging content for websites, blogs, social media platforms, and email campaigns.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) to maximize ROI.
- Monitor, analyze, and report on key performance metrics using tools like Google Analytics, Meta Insights, and CRM platforms.
- Assist in building and maintaining SEO-friendly website content to improve organic search visibility.
- Collaborate with the product and design teams to align marketing messaging with product launches and updates.
- Stay updated on digital marketing trends, algorithm changes, and emerging technologies in the AI and tech space.
- Support lead generation initiatives through targeted digital campaigns and conversion rate optimization.
- Participate in market research and competitive analysis to inform marketing strategies.
Requirements
Requirements:
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
- Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing.
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, Mailchimp, and Canva.
- Basic knowledge of content management systems (CMS) and HTML/CSS is a plus.
- Excellent written and verbal communication skills with a creative flair for storytelling.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Self-motivated, organized, and able to manage multiple tasks in a fast-paced environment.
- Willingness to learn and adapt to new technologies, especially in the AI and software development space.
- Open to feedback and collaborative team environments.
Preferred Qualifications:
- Experience with AI-powered marketing tools or platforms.
- Portfolio or academic projects showcasing content creation, campaign management, or digital analytics.
- Familiarity with CRM systems and marketing automation tools.