Strategic Communications Manager

Position Summary

Responsible for managing day-to-day communications efforts and interacting with internal teams to move projects through the agency. The Communications Manager must have attention to detail, be a strong writer, have the ability to flawlessly execute communications in the earned and owned spaces, and maintain status and relevant calendars to keep all work moving forward.

Responsibilities

• Manage select clients’ strategic communications needs as outlined by the annual and campaign-specific plans.
• Develop and maintain current statuses.
• Collaborate with the account team(s) on earned media calendars and
  social content calendars.
• Develop, coordinate and execute all tactics outlined within the approved PR plan, including but not limited to:
  • Developing the annual media editorial calendar.
  • Establishing and managing media relationships and lists.
  • Facilitating media inquiries and interview requests.
  • Handling all PR writing (bylines, news releases, blogs, etc.).
  • Pitching timely editorial topics, news releases, story ideas, etc. to the target media audience.
  • Organizing and staffing promotional events such as media days, trade shows and conferences.
  • Analyzing media relations reports from owned channels and other monitoring platforms (Cision, MuckRack, Sprout, CreatorIQ, Brandwatch, Google Analytics, etc.).
  • Writing meaningful media relations reports with insights and recommendations from media relations reports and presenting it to clients.
  • Supporting report development to bring forward action items to the communications lead for new opportunities or changes.
• Manage social channels as needed, including:
  • Developing and maintaining a robust influencer strategy - from vetting, to negotiation, through execution.
  • Developing and executing organic social media strategy, including editorial calendars, posting, community management and engagement, content development, and analytics.
• Follow industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.