Strategic Marketing Manager

Market Reach Leadership

• Lead and develop the Market Reach team to achieve business growth and commercial excellence objectives.

• Coach team members and drive collaboration across functions.

• Represent the Market Reach function in local, regional, and global initiatives.

Market Reach & Commercial Excellence

• Develop and execute market reach initiatives that improve customer coverage and business growth.

• Drive commercial excellence programs to improve sales effectiveness and customer engagement.

• Support business planning through market analysis, business insights, and growth opportunity assessments.

CRM & Market Intelligence

• Drive effective utilization of Salesforce, WIN App, and related commercial platforms.

• Ensure high-quality customer and commercial data management.

• Deliver market intelligence and business insights to support business decisions.

Cross-functional Business Partnering

• Act as a strategic business partner to Sales, Marketing, Finance, Customer Service, and Digital teams.

• Lead cross-functional initiatives that improve business performance and customer experience.

• Collaborate with regional and global stakeholders to implement best practices and drive business impact.