Strategy Director

Job Description:

Strategic Research & Insight Discovery

• Conduct market, industry, and consumer research.

• Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.

• Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.

Strategy Development & Campaign Narrative

• Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.

• Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.

• Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.

Cross-Functional Collaboration & Proposal Management

• Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.

• Review, refine, and finalize pitch decks/proposals prior to major client presentations.

• Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process.

Client Engagement & Execution Alignment

• Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.

• Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Appreciate for short-course or training new technology such as AI.

• Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.

• Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.

• High flexibility and strong openness to new thinking, modern approaches, and emerging channels.

• Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams