Student Recruitment Director
About the Opportunity
Key Outcomes & Responsibilities
Enrolment Strategy: Develop and execute comprehensive recruitment plans to achieve ambitious student enrolment targets across domestic and global markets.
Brand Leadership: Oversee digital campaigns, promotional events, and brand messaging to ensure tight alignment with our educational positioning and strategic growth objectives.
Pipeline Conversion: Own the end-to-end admissions journey, driving continuous improvements in enquiry-to-enrolment conversion rates and the overall prospective family experience.
Strategic Partnerships: Identify new regional markets and build high-value recruitment networks alongside education agents, embassies, corporate partners, and relocation firms.
Data & Forecasting: Analyze market trends, competitor movements, and key admissions metrics to inform decision-making, optimize acquisition strategies, and prepare regular enrolment forecasts.
Team Development: Lead, coach, and empower a high-performing student recruitment and admissions team while collaborating closely with academic leadership to align initiatives with the school's broader vision.
Requirements
The Requirements (Prerequisites)
Bachelor's Degree in Marketing, Business, Education, Communications, or a related discipline.
Minimum 10 to 15 years of relevant experience in student recruitment, admissions, education marketing, or business development.
Prior experience operating within an international school or premium education environment is highly preferred.
Willingness and ability to travel both locally and internationally as required.
The Skills (Competencies & Capabilities)
Demonstrated track record of success in driving sustainable enrolment growth and maximizing admissions conversion.
Deep understanding of both local and international student recruitment markets and channels.
Proven ability to manage and leverage strategic networks, including education agents and corporate partners.
Strong commercial, analytical, and strategic thinking skills to translate complex market data into actionable growth initiatives.
Exceptional leadership, negotiation, and stakeholder management abilities.
A deeply customer-focused mindset with a thorough understanding of the decision-making journey for prospective parents and students.