supervisor
Posted Updated
Description
- Carry out marketing performance measures based on marketing objectives.
- Compare the outflow of money to the budget and report any issues.
- Convey the organisation's marketing communication requirements to the agencies.
- Determine marketing mix including campaigns, promotions and events.
- Develop an understanding of reporting metrics to improve marketing campaigns.
- Develop marketing budgets based on expenses.
- Develop marketing campaigns and communication content.
- Examine previous to prepare new budget document.
- Identify the most effective engagement platforms for targeted customers to achieve the desired return on investment (ROI).
- Monitor metrics to track the effectiveness of campaigns.
- Negotiate contracting terms with other agencies.
- Oversee the development of databases for campaign lifecycle management.
- Oversee the management of logistics for marketing campaigns.
- Plan marketing activities.
- Profile market segments and customers.
- Review of customer experience across various platforms.
- Review the range of current marketing efforts.
- Review the strengths and weaknesses of various media and advertising agencies.
- Select platforms suitable for marketing activities.
- Study trends in customer behaviour using viewership data.