Supply Chain Lead - D2C Brand

Role Overview:

We are looking for a Supply Chain Lead to build and drive an agile, data-led supply chain for a fast-growing D2C consumer brand.

The role will own the end-to-end supply chain - from demand planning and procurement to inventory, warehousing, logistics and fulfilment - ensuring high availability, optimal inventory levels and efficient working capital.

The ideal candidate will bring strong FMCG supply chain experience and have worked in a fast-paced, high-growth environment where speed, execution and data-driven decision-making are critical.

Key Responsibilities:

- Own the end-to-end supply chain across demand planning, procurement, inventory, warehousing, logistics and order fulfilment.

- Drive demand forecasting and supply planning in line with business growth and sales plans.

- Build robust inventory planning mechanisms to balance availability, working capital and inventory turns.

- Manage 3PL, warehousing and logistics partners, ensuring service levels, cost efficiency and timely fulfilment.

- Work closely with Sales, Marketing, Finance, Procurement and Operations teams to align supply with business requirements.

- Identify and eliminate supply chain bottlenecks, improving OTIF, fill rates and overall customer experience.

- Develop and track key supply chain metrics including forecast accuracy, inventory turns, stock-outs, ageing, OTIF and logistics costs.

- Drive cost optimisation across procurement, warehousing and logistics.

- Build scalable processes and systems to support the brand's rapid growth.

- Use data and analytics to identify opportunities for improving service levels, efficiency and working capital.

- Lead and develop the supply chain team and external partner ecosystem.

What We Are Looking For:

- 6 - 8 years of experience in Supply Chain, Planning or Operations.

- Mandatory FMCG experience - candidates without FMCG experience will not be considered.

- 2020 batch pass-out from a top-tier B-School.

- Strong understanding of demand planning, inventory management, warehousing and logistics.

- Experience managing high-SKU, fast-moving consumer businesses will be preferred.

- Prior experience in a D2C, e-commerce or consumer business is an advantage.

- Strong analytical and problem-solving skills with a hands-on approach.

- Ability to operate in a high-growth, entrepreneurial environment and build processes from the ground up.

- Strong stakeholder management and communication skills.