Survey Program Manager
Mission
Lead the development and continuous improvement of global customer and internal survey programs. Working with stakeholders from all regions, brands, and functions, this role will establish consistent methodologies and actionable insights. It is ideal for a dynamic, curious, and business-oriented professional who can quickly build expertise in survey methodology.
Key Responsibilities:
Survey Methodology and Program Development
· Define, document, and continuously improve global survey methodologies and standards.
· Design and optimize survey questionnaires for clarity, relevance, consistency, and measurement accuracy.
· Develop business rules for survey logic, sampling, eligibility, triggers, channels, response handling, data quality.
· Ensure consistent survey approaches across regions, brands, and functions while addressing justified local needs.
Stakeholder Management and Governance
· Work with regional teams, business stakeholders, analytics teams, and external partners to define appropriate survey solutions.
· Interact regularly with colleagues from all regions, adapting to different cultures, and levels of survey maturity.
· Coordinate implementation across functions and regions in line with global standards.
Survey Performance and Continuous Improvement
· Monitor response rates, representativeness, data quality, and measurement effectiveness.
· Improve survey processes, customer participation, and insight reliability.